GIFs Will Only Get Bigger — and Other Takeaways from Brooklyn’s Northside Festival
The future of advertising is in GIFs. Or stronger brand narratives. Or constant, intelligent targeting. It depends who you asked at this year’s Northside Festival,...
Category: Digital Marketing News
BuzzFeed’s live UK election shows on Facebook draw 2 million views
BuzzFeed is working hard to prove it can tackle political news in the U.K. The media company partnered with Facebook to broadcast two live shows...
Verizon’s Deal for Yahoo Finally Gets Shareholder Approval
Yahoo shareholders have approved the $4.48 billion sale of the company’s main web properties to Verizon Communications, clearing the last major hurdle for a deal...
How Amnesty International Got Massive Returns — With YouTube Banner Ads
The banner ad may be a crime against advertising, but creative agency Air Brussels appears to have found an extremely effective way of using the...
Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’
Influencer marketing is going through growing pains. Pay rates and proper disclosure are still all over the place, brand expectations are hard to manage, and...
360i Taps Menno Kluin as Chief Creative Officer
But early on, the Dutch-born Kluin had built his reputation on great craft, creating a number of celebrated print campaigns. In 2007, Creativity’s annual Awards...
Best of the week: Changemakers, bad ads on Snapchat and the state of influencer marketing
In case you missed it…. We broke new ground this week releasing our first Changemakers list, which honors those modernizing media and marketing. The idea: There are...
What Agencies and Brands Expect From Apple’s Siri Homecoming
Agencies and brands suddenly have plenty of questions for Siri, which Apple is expected to extend from the iPhone to a new home-assistant device at...
What Mary Meeker Has to Say About Snapchat’s TV Dreams
Snapchat’s new original shows like “Phone Swap” and “Second Chance” are attracting a mobile viewership of up to 10 million people, Mary Meeker said in...
Marketers Struggle With Viewability IRL, Too
Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn’t prove were served...
GSD&M President Marianne Malina: ‘Part of moving up is moving wide’
You may know Marianne Malina as Austin shop GSD&M’s President, overseeing clients including Southwest Airlines and Popeye’s as part of her job. But you probably...
Zuckerberg Warns Harvard Grads About the Technology Taking Jobs
Facebook CEO Mark Zuckerberg told Harvard graduates that they need to help others find purpose in a world where machines are taking away some of...
The imperative for mobile context
The post The imperative for mobile context appeared first on Digiday. Via DigiDay
Instagram Tests Direct Response Ads in Stories
Instagram is testing direct response ads inside its Stories section, allowing sign-up and app-install pitches, among other salesy formats. On Wednesday, Instagram served an ad...
Amazon TV Service Helps Starz, HBO Stand Out in Netflix Era
Media companies hoping to challenge Netflix and YouTube with their own online services are getting a huge boost from an unexpected source: Amazon. For about...
Digiday Research: Brands want platforms to fix measurement issues
This month, we gathered together some of the biggest European brands for Digiday’s first Brand Summit in Berlin, Germany. During the summit, attendees discussed some...
