How Nike is using digital channels to drive sales
Nike is trying to seize control of its customer data to stay ahead of its rivals. The company gave observers a close-up of its plans in its...
Category: Digital Marketing News
Donald Trump, Kendall Jenner and the Long Road to ‘Sorry’
Superimposing, on a T-shirt, one’s face over a dead person’s is a generally unwise move. It’s even more so when that deceased individual is as...
Pandora Taps Oracle to Track Effectiveness of Ads
Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its audio ads, a move that follows...
More than a cash dispenser: How banks are rethinking the ATM
Arguably no banking technology in the last 50 years has been as disruptive as the ATM machine, celebrating its birthday Tuesday. Banking may look different on...
Amazon’s Food Offensive Forcing Supermarkets Into 21st Century
Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant. What you...
Best of the week: Ad agencies contemplate cutting Cannes Lions
This week, our top articles highlighted the Cannes Lions, examined MediaLink and more. As always, a full list of these stories appears at the bottom....
Digital Celebrities Rely on New Trade Group to Set Ad Disclosure Rules
Andrew Fitzpatrick, online-famous for his humorous beat-boxing videos under the pseudonym 80Fitz, makes money from work for brands as an influencer, incorporating their products into...
CNN to Make Its Video Startup Great Big Story a 24-Hour Streaming Network
CNN will invest $40 million over the next two years in Great Big Story, transforming the in-house social video startup into a 24-hour streaming channel....
Why VPAID’s growing pains are problematic for publishers
For every new ad standard, there is a new set of issues. Video player ad-serving interface definition (VPAID) tags are having a moment due to...
Snapchat Reportedly Reconsidering Ban on Brand Placements in Original Shows
Snapchat may be rethinking its stance against brand placements and partnerships in its fledgling original programming, according to people familiar with the company’s video plans....
Best of the week: Publishers press Facebook to drive paid subscriptions
This week, our top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. As always, a complete list of these...
Apple Hires Sony’s `Breaking Bad’ Team as TV Push Gains Momentum
Apple has hired two former Sony Corp. TV executives who oversaw the development of acclaimed shows like “Breaking Bad” and “The Crown,” further evidence that...
How Breakfast-Buying Insights Made a New Business for This Mobile Ad Firm
During coffee, bacon, egg and cheese hours from 6 a.m. to 10 a.m. last year, visits to Subway and Dunkin’ Donuts rose from the first...
‘Rapid Transformation’: Time Inc. Cuts 300 Jobs as Part of Restructure Plan
Time Inc. is cutting roughly 300 jobs, or 4% of the global workforce, in an effort to restructure its priorities to the video and digital...
Why brand safety isn’t a one-click fix
by Tyler Hampton, director of product marketing, Amobee Ad context is a hot topic in the ad industry. Just ask The New York Times, which...
Microsoft Aims Xbox One X at Hardcore Gamers for Holidays
Microsoft Corp. announced a worldwide release date of Nov. 7 for what the company said will be its smallest and most powerful video-game console ever,...
