Depeche Mode Turns Over Its Facebook Page to Fans — for an Entire Year
In order to get through her chemotherapy, cancer survivor and single mom Liz Dwyer wore the shirt of her favorite band, ’80s synth pop icons...
Category: Digital Marketing News
Three Ways Alibaba and Tencent Are Courting Consumers and Marketers
Like the United States, China is seeing bidding wars erupt for streaming video, data picking winners and losers among marketers and online shopping reshape retail...
Infographic: Publishers choose scale over control when it comes to video
The post Infographic: Publishers choose scale over control when it comes to video appeared first on Digiday. Via DigiDay
The FCC’s New Take on Net Neutrality: What You Need to Know
The Trump administration’s Federal Communications Commission on Thursday officially begins the process of unraveling the Open Internet rules passed by the commission under Barack Obama....
Publishers Find Way Into Readers’ Hearts Is Through Stomachs
The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake...
A marketer cheatsheet for Snapchat’s latest lens, filter options
Snapchat is making several updates to its branded lenses and geofilters today. The key updates: The global sponsored lenses update lets users play around with...
Scott Brinker Explains WTF This Martech Graphic Means
Scott Brinker is exhausted. Since last fall, he’s been relentlessly pulling data to create the latest version of his infamous slide, which is pictured above....
Instant Articles, AMP ‘make no economic sense’: Digiday+ town hall with Dotdash CEO Neil Vogel
Neil Vogel, the CEO of Dotdash (formerly About.com), joined members of Digiday+ on Slack for Town Hall Thursday. Digiday editors and Digiday+ members spent an...
Inside a New Programmatic Marketplace That Links Brands With E-Tailers
There’s a programmatic marketplace for seemingly everything now, including your Toys ‘R Us box. The latest in a decades-long series of efforts to replace newspapers...
What Advertisers Want From Snapchat’s First Earnings Report
It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company...
Sinclair Buys Tribune for $3.9 Billion, Creating TV Goliath
Sinclair Broadcast Group Inc. is buying Tribune Media Co. for about $3.9 billion, a deal made possible after the U.S. Federal Communications Commission voted last...
Inside the success of Nike’s Breaking2 ‘moonshot’
This past weekend, Nike brought together athletes Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese in Monza, Italy, in an attempt to achieve an “impossible” feat:...
Marketers Sound Off as Facebook Closes Oculus Story Studio
Facebook said late Thursday that it’s shutting down its Oculus Story Studio, causing some marketers and agencies to question if that means game over for...
WTF is dynamic advertising?
The post WTF is dynamic advertising? appeared first on Digiday. Via DigiDay
Facebook Bows Out of Bidding War for Big-Time Sports — For Now
Facebook is backing away from the high-priced market for big-time sports, setting the social network apart from other digital media companies and drawing a line...
Agencies say new Snapchat self-serve platform will make it more competitive with Facebook
Snapchat today said that it was rolling out a self-service ad-buying tool, confirming a Digiday report of a few weeks ago. The Snapchat Ad Manager tool is aimed...
