A simple and effective way of looking at real-time bidding
You may feel blinded by the science of RTB, confused by the complexity of the technology behind the advertising mechanism or alarmed by the endless...
Category: Digital Marketing News
AdTheorent: Fix Mobile RTB By Fixing Data Mining First
Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time...
When Brands Rush In
Experimentation is great, but maybe brands should chill a bit before jumping on the latest and greatest.
Real Time Bidding Ain’t Real Time Targeting
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
6 Creative Ad Agency Resumes
Getting a job at an ad agency can be tough, so a creative application always helps. Here are some of our favorites.
J.C. Penney relents, brings back sales
The first quarter of 2012 was a train wreck for the retailer, and despite calls for patience from some observers, the rest of the year...
Display success cannot be built on technology alone
Many have looked at the reasons behind this spike – rich media, mobile and video are among some of the major drivers of growth, where...
Five dynamic pricing issues retailers should consider
Last year, Orbitz raised eyebrows when it was revealed that the online travel site rearranges the order of hotel search results, displaying more expensive lodging...
Is the CPA model holding real-time bidding back?
Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend...
The Littles vs. The Bigs: the “more level” playing field of mobile apps
“The field isn’t level, but it’s more level than other playing fields,” said Erin Rackelman, CMO and cofounder of Portland-based Night & Day Studios, last...
The year of content discovery?
You won’t have to travel far in this or any 2013 trend prediction piece to find that some of the most insightful thought leaders are...
What to expect from apps in 2013
Love mobile? Love your apps? On the other with Windows 8 hitting the scene, it looks like apps will be more popular than ever. But is...
Three reasons why Twitter’s Vine is the future of content marketing
Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to...
Google anti-trust ruling: the implications
Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless...
Which of the top 20 UK online retailers use responsive design?
Responsive design is a hot topic in web design at the moment, as it allows site owners to tailor content to any sized screen from...
Big data: teams not technology
Big Data may be tough on our technology stacks, but the real challenges lie elsewhere. Promises. Promises. Big Data sure makes a lot of them....
