Category: Digital Marketing News

“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars. However, it is...

Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large...

All told, Google produced over $50bn in 2012, a milestone for the company, and, much to the liking of investors, it appears that the company...

Being the 800 pound gorilla of online payments isn’t easy. Despite PayPal’s ubiquity and the fact that it remains at the forefront of digital payments,...

Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if...

Social media is not the new kid on the block anymore but it’s still a growing channel and 2013 will see a number of changes...

Last week, Facebook made what could prove to be one of its most important announcements ever. After years of discussion, speculation and debate, the world’s...

1. Figure out what you want to use a hashtag for The primary reason for including a hashtag in a tweet is to flag up...

The 2013 Media Growth Report explores how media and related technology companies are responding to market changes, leveraging technology and developing new products. Produced in...

Ask folks about mobile operating systems and most will probably tell you that it’s a two-horse race: Apple’s iOS versus Google’s Android. The mobile OS...

Mobile accounted for 18% of US search spend in Q4 2012 Smartphones and tablets accounted for almost a fifth (18%) of total US search spend...

According to new research published by Conductor, “the last 12-18 months have seen traditional brick and mortar companies step up their game when it comes...

Instagram became a worldwide cultural phenomenon, mainly by being first to market with a cool idea: a photo sharing app with built in filters and...

Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still...

Facebook, of all platforms, has revolutionized search as we know it. Yesterday, Facebook announced ‘Graph Search’, a new feature that helps us find people, places and...

1. Establishing too many metrics Can there be too much of a good thing? When it comes to marketing, the answer is a resounding “yes!”...