Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Category: Digital Marketing News
To reach Gen Y, will financial services firms warm to the web?
In looking at data compiled by third parties, social investing platform SprinkleBit lays out the case that Gen Y is not only eager to invest,...
What’s trending in digital marketing in 2013
This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on...
Rethinking Burger King’s Twitter Mishap
The brand had its account hijacked, but that might ultimately have worked in its favor. Via digiday,com
Brands’ Lame Attempts at Trending Hashtags
Brands are always trying to be part of social media conversations. But it doesn’t work if it’s forced. Check out these cheesy example of brands...
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
Did Real-Time Marketing Jump the Shark at the Oscars?
There’s already a backlash against real-time marketing, which was seen last night during the Oscars, points out Edelman’s David Armano. Via digiday,com
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
Why Big Brands Fell Out of Love with Check-Ins
National brands find that the biggest value in check-ins is the data. Other than that, the marketing opportunities are minimal. Via digiday,com
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
Is Viewability Really a Big Problem?
Depending on who you talk to, viewability is either a huge problem or completely overblown. Via digiday,com
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
3 Brands Faking Twitter Hacks
Being real-time and culturally relevant is important for brands, but not if it’s forced and lame like these brands faking a Twitter hack. Via digiday,com
RFP Course (In Partnership With the IAB) – New York
This course is run in partnership with the: Start thinking outside the traditional RFP box. Join us as we examine issues such as the new...
