How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
Category: Digital Marketing News
Ford Taps Gawker Commenters for Fusion Push
New video series stars Jaopnik and Gizmodo commenters who have commented, positively and negatively, on the Fusion. Via digiday,com
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
Imagining a World Without Cookies
The use of third-party cookies is under threat. If restricted, the digital ad world wouldn’t collapse, but it would be very different. Via digiday,com
The SXSW Party Decider
There are dozens of parties at SXSW. Targeting the right ones to get into requires serious thought. Via digiday,com
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Automation for the premium
RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...
Why Agencies Really Go to SXSW
Our anonymous agency executive explains why SXSW is a perfect place for agencies to fake it till they make it. Via digiday,com
15 Twitter Stats Brands Should Know
The typical Twitter user follows six brands; there were over 33,000 tweets per second during New Years in Japan; tweets with question marks get 12...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Cracked Tears Down Editorial, Advertising Wall
The Demand Media property deploys its editors to work directly with advertisers on sponsored content. Via digiday,com
Why Agencies Can’t Work from Home
If there’s one business that relies on daily, in-person interactions, it’s the agency. Via digiday,com
Is Real-Time Marketing Real?
MasterCard’s Adam Broitman , Edlelman’s David Armano and Ford’s Scott Monty ponder moving fast in marketing. Via digiday,com
KBS+ Campaigns for Google Glass
Agency staffers have created a social campaign and 70 videos in the hopes of landing a pair of what’s billed as the next wave of...
