The Adobe View of Data + Creativity
Adobe’s Ann Lewnes sees formerly separate worlds on a collision course. Via digiday,com
Category: Digital Marketing News
Volvo Gets Swedish House Mafia Together for Farewell Video
Volvo helped create a cool farewell video from former electronic band. Via digiday,com
Yahoo’s Tumblr acquisition sends clear message to advertisers
Time will tell if Yahoo’s Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the...
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
Publishers Are to Blame for Data Leaks
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites. Via...
The Price of Original Content
When the name of the game in publishing is volume, shortcuts are the norm. Via digiday,com
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Pitchfork Opts Out of the Pageview Rat Race
The music publisher preaches quality over quantity and engagement over eyeballs. “Our goal is to be the best music magazine in the world, not the...
Future of Digital Marketing London
Heads up. Eyes forward. No discipline changes faster than digital marketing. It’s hard enough to keep up with the present much less look ahead. But...
Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
A day in the life of a… Head of Performance
Please describe your job! What does a Head Of Performance do? I always receive quizzical looks, followed up by a lot of explanative detail from...
Don’t be a mobile privacy creep. Eight top tips for marketers
1. Take consumer mobile privacy concerns seriously Security and safety are key concerns for consumers, especially around mobile commerce. Last year’s Webcredible study found that...
Cap’n Crunch Makes Ryan Gosling Eat His Cereal
The cereal brand created it’s own Ryan Gosling Vine in response to the popular “Ryan Gosling Won’t Eat His Cereal” meme. Via digiday,com
12 Alarming Stats About Social Media
Facebook has been linked to 66 percent of divorces. Via digiday,com
The Agency Role in Brand Content
The pressure is on agencies to deliver their content promises. Via digiday,com
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
