How Verizon Is Using J.Lo, Kids’ Playgounds to Sell Smartphones to Hispanics
Across the street from the Jay-Z’s home court, the Barclays Center in Brooklyn, is a block-long billboard of Jennifer Lopez and her own new business...
Category: Digital Marketing News
Target Expands Offerings, Invests in Digital for Back-to-School
With the critical back-to-school and back-to-college season looming, Target is expanding its offerings for students as well as doubling down on digital experiences and campus...
Justin Bieber’s Piss Break Shows Everything That’s Wrong With Web Video
Ad Age Deputy Managing Editor Michael Learmonth has been complaining for years now about overly long pre-roll ads — including pre-rolls that are almost as...
YouTube Channels Seek Audience, Advertisers Off YouTube
YouTube’s top talent is on the move. Once locked into exclusive contracts, a growing number of YouTube producers — even those funded by YouTube as...
Greater Transparency Squeezes Media Agencies
Facebook has changed its policies to stop media buyers marking up ads. Via digiday,com
Digital marketing drives increase in Q2 ad budgets: report
This put it far above the other budget areas in the report, with PR achieving the second highest net increase with just +3.4%. Within the...
Back up bro! Does anyone really want smartphone NFC?
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
Back In Black: Forbes’ Champion Of Innovation
How Meredith Levien, Forbes’ chief revenue officer, orchestrated the company’s recent turnaround. Via digiday,com
Jay-Z Loves Cap’n Crunch. And Vice Versa.
The breakfast cereal wasted no time in capitalizing on a Twitter shoutout from a very famous fan Via digiday,com
Why Twitter Embraced Retargeting
Retargeting based on real search intent, as opposed to tweets or Facebook Likes, is an advertiser’s “wet dream,” says one exec Via digiday,com
The Washington Post’s Bet on Quality
New CRO Kevin Gentzel has little interest in adapting the tactics of Buzzfeed. Via digiday,com
The Awesome Mizuno Ad You Will Never See
Mizuno missed the boat on the buzz generated by Texas state Sen. Wendy Davis, but two creatives came up with a great spec ad. Via...
Has online advertising made us apathetic to privacy?
This is “the future” that everyone from Orwell to Spielberg warned us about. We live in a rapidly maturing economy filled with shiny new gadgets...
Mizuno Missing Out on Real-Time Marketing Opportunity
The sneakers that Texas’ senator wore during her filibuster this week have gotten tons of buzz and a boost in sales, but the brand hasn’t...
Brands Tweeting About DOMA Defeat
Brands are tweeting their support of marriage equality, but some have done it in a way that seems phony. Should brands get involved in social...
Get Your ‘Breaking Bad’ on With New App
A new app for AMC’s “Breaking Bad” lets fans personalize the show’s iconic logo and share it. Via digiday,com
