Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning...
Category: Digital Marketing News
Advertising Statisitcs
The Advertising Statistics documents are part of Econsultancy’s Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are...
Digiday’s Best of the Week: Ban Slideshows
Buzzfeed’s Chris Johanesen’s anti-slideshow piece leads our most shared stories of the week. Via digiday,com
Five ways to create marketing worth sharing
1. Technology can’t save a boring idea, but it can amplify a remarkable one Just because you’re in digital marketing doesn’t mean technology is the...
Cannes Lions day two: go big or go home
A huge opportunity $700bn dollars is waiting to be earned in China’s middle-tier cities according to Chen Xin, Chairman of SinoMedia Holding Limited. The top...
Has #Facebook just become #Twitter?
The hashtag Innocuous little fellow the hash symbol, I’ve always looked at it as a slightly drunk noughts and crossess grid. It’s been around for...
Cannes Lions day one: change the world…but make it fast
Change the world Large brands have both the opportunity and the responsibility to bring about positive change in the world. This means they must also...
Mashable’s Bet on Real-Time Marketing
Mashable wants to help brands create and distribute ads in real time. Via digiday,com
Digital Transformation
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation. What exactly is digital transformation? Which companies...
What Cannes Really Costs
Want a yacht for the week? Expect to fork over $150,000. Killer beach party? Try $200,000. Via digiday,com
Consumers believe traditional media trumps digital for ad effectiveness: study
The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family...
State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
How to Play With Boys
Morpheus Media CMO Shenan Reed says too many women in advertising sell themselves short. Via digiday,com
How The Met Office used analytics to improve its content marketing strategy
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
The Pageview is Dead
Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising. Via digiday,com
Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
