Category: Digital marketing news Asia (APAC)

With the rise in ad blocking, many publishers have resorted to paywalls to counter sliding ad revenues. GlobalWebIndex’s data shows that one in eight are now willing to...

As the working week begins again are you looking forward to the usual ‘nose to tail’ in traffic? No, me neither. The wash / rinse...

Hotels.com launched a new brand campaign following the success of ‘A Special Place’, the initial brand campaign launched last year. The new ads focused on helping users...

Content marketing platform Taboola has launched the Taboola Feed – a continuous-scrolling feed and a new content discovery experience for advertisers and publishers. Users will now be...

J. Walter Thompson Kuala Lumpur has hired a new Digital Business Director, Lau Kuan Cheng, a seasoned leader who has helmed key digital initiatives on...

Grab CEO shares anecdotes on creating a meaningful impact. Via DNA

Social e-commerce platform ModeFair wants to bring brands and social influencers together. Via DNA

Australian media buyers and advertisers are gearing up for a dynamic 12 months ahead, as new video formats and approaches to media explode into the...

KITKAT is bringing a fresh take on the enduring ‘Have a break, have a KITKAT’ campaign by taking on modern life’s frustrations with a new...

.OPPA, Thailand’s online publisher co-operative, was launched on May 19, allowing brands to access an inventory from some of the country’s media properties via the...

TaguchiMarketing Pty Ltd (Taguchi) and Domino’s Pizza Enterprises Australia launched the Taguchi Digital Marketing and Automation System as the local area marketing solution for Domino’s...

The cyber security challenge today isn’t merely about tools and technology Via DNA

Rakuten Trade Sdn Bhd, a joint-venture between Kenanga Investment Bank Bhd and Rakuten Securities Inc, hopes its new full fledge trading platform will capture a...

With the Asia-Pacific travel market expected to grow to USD 488 billion by 2020, and USD 211.3 billion of that coming from online travel, there...

Vietnam’s internet browser Cốc Cốc has introduced ‘The Forgetting Tab’, a creative campaign conceptualised by Isobar Vietnam to increase awareness of Alzheimer’s disease amongst Vietnamese....

Sizmek has named Kees de Jong as the General Manager of its APAC operations. The company said Mr de Jong will be responsible for managing the...