Category: Digital marketing news Asia (APAC)

Educational institutions are just starting to embrace disruptions as region ushers in the 4th Industrial Revolution. Via DNA

Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. The survey found that marketing budgets...

Anmum Essential has launched the Mind-Q Connect campaign with BBDO Malaysia. Tapping into parents’ desire to raise amazing young minds, the campaign highlights the importance...

Video ad tech company Unruly launches a new targeting capability which helps advertisers across India connect with consumers most likely to emotionally engage with a...

TMG (The Marketing Group Plc) has launched TRUTH – a global media agency to utilise blockchain smart contract technology. TRUTH’s proprietary, media buying and planning platforms will ensure...

The age-old debate of nature vs nurture has resurfaced following the publication of research that claims you are not born with an entrepreneurial gene –...

Alibaba Group Holding Limited generated USD 25.3 billion (RMB168.2 billion) of gross merchandise volume (GMV) through Alipay on global sales on Singles Day on November 11,...

Following a competitive pitch, J Walter Thompson Melbourne has added John West to its roster of Simplot brands. JWT Melbourne is now agency of choice...

Qualtrics has appointed veteran financial leader David Faugno as Chief Financial Officer. Mr Faugno served as CFO for over 10 years at Barracuda Networks, a provider...

A traditional brick and mortar company working with an innovative digital platform for a unique offering. Via DNA

Attackers are always going to find a new way to attack. Via DNA

Let’s address the elephant in the room. Or should that be the 800 pound gorilla? Boffins at Waterloo University have discovered that people who are...

Global integrated marketing communications network, MullenLowe Group, has appointed Kanika Mathur as APAC COO Unilever. In this newly created role, Ms Mathur will be responsible for bridging...

Omnicom Media Group Thailand has appointed Jirasda Limsuwan to lead the group’s digital offering. Ms Limsuwan will work closely with the senior leadership teams of both...

Dynatrace, the digital performance management company, has acquired Qumram, a privately held company offering advanced session replay technology for mobile and web applications, for an undisclosed...

Social media channels are no longer just networking platforms but have become digital marketplaces, where merchants and consumers buy and sell goods and services, according...