Category: Digital marketing news Asia (APAC)

WPP AUNZ’s Ikon has appointed Lesley Edwards as National CEO, in a move that completes a year-long, agency leadership restructure. Ms Edwards, a six-year Ikon...

Havas Media Singapore announces the promotion of Russell Lai, currently the Executive Director to the role of General Manager. Mr Lai joined Havas Media three years...

OMD Hong Kong has been commissioned by CRMG Holdings Ltd (CRMG) to handle the integrated media responsibilities of its home furnishing and lifestyle brands, following...

The controversial Asian dating app has ruffled a few feathers recently but what is all the fuss really about? Via DNA

Platform will allow for collaboration within the company and facilitate messaging and information sharing between employees. Via DNA

In today’s marketing meritocracy, the media landscape is overloaded with irrelevant, annoying and repetitive advertising. Spamming, fraud and dubious metrics of measures are all too prevalent....

Publicis Groupe has appointed Loris Nold as CEO of Publicis Groupe APAC, strengthening the Groupe’s ambition to develop its activities further in this strategic region and to...

Eyeota, the audience data platform, has appointed Jill Orr as the company’s first Chief Operating Officer. Based in London, Ms Orr is responsible for scaling Eyeota’s commercial...

Amobee is expanding its executive leadership team with the appointment of Chad Bronstein to Chief Revenue Officer North America and Philip Smolin (pictured) to Chief Strategy Officer....

The next phase of ad tech will revolve around two major themes – control and transparency. These elements will allow agencies and advertisers to be...

China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope...

Vicks has launched a heartwarming online video entitled Learning to Love #TouchOfCare, which reinforces the brand’s belief in the power of care. A single act of...

While search engines and TV ads remain the most important brand discovery channels for millennials, unlike the Gen Xers or Baby Boomers, new types of...

Can a traditional money services provider disrupt its own business – and then aim for the banks? Merchantrade Asia is looking to do just that....

With a million customers and US$3.8bil flowing through its ecosystem, Merchantrade sees a digital future beckoning. Via DNA

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the...