Category: Digital marketing news Asia (APAC)

PropertyGuru Group, Asia’s online property platform, launched a brand refresh, with an invitation to property seekers to ‘Look Forward To Home’. This refresh builds on PropertyGuru’s...

Campaigns & Grey has promoted Mary Meledie “Meldy” Warren to Senior Vice-President for Client Services, effective April 2018. Meldy, in her newly created role, will...

In a World dominated by fake news you would be forgiven for thinking that April Fool’s Day was just like any other day of the...

Tesco Malaysia has launched ‘The Unforgettable Bag’ – a revolutionary new bag design that is the centrepiece of a campaign to help reduce single-use plastic...

Lotame, the independent data management platform (DMP), has strengthened its global executive team across APAC and EMEA, elevating three team members to key roles. In...

In an investment in talent, Starcom Singapore has hired Bhavna Shewakramani to the role of Director, Performance with immediate effect. Ms Shewakramani transfers from Performics...

The WFA has found that the reported average viewability from MRC accredited companies for display is just under 50 per cent with video averaging 60...

Cadbury, via creative agency Ogilvy Melbourne, has launched a social experience for Facebook Live, bringing the joy of a Cadbury Easter to all Australians. ‘The...

The social agency KRDS has launched a new sub-agency, GramLab, a sub-agency of KRDS that will specialise in crafting brand & communication strategies specifically for...

Oath has unveiled a new Super Auction mobile header bidding solution which now offers a unified ad auction with ‘every look’ access, empowering in-app publishers...

It just got easier for startups in Malaysia and Vietnam to expand into each other’s markets thanks to the MaGIC-SIHUB agreement. Via DNA

Go-Jek was supposed to go on the offensive with its impending SEA expansion but the Grab-Uber merger changes that. Via DNA

Essence, a global data and measurement-driven agency and part of GroupM, has appointed Kingshuk Mitra and Monica Bhatia to bolster its APAC leadership team. The appointments...

Havas Jakarta has been appointed the creative AOR of Honda CB 150 Verza, a motorcycle brand. The pitch process, which concluded in November, involved three...

Omnicom Health Group, part of Omnicom Group Inc.,  has entered into a definitive agreement to acquire the Pharma Communications business in Japan of Elsevier, part...

The Coca-Cola Company wants to be a digital first business – an aspiration not easy for a legacy, brick & mortar advertiser. But 12 month...