Category: Digital marketing news Asia (APAC)

DNA collaborates with Multimedia University to gauge whether social media will influence readers when they vote in GE14 next month. Via DNA

 Albert Alexander is leading his AI company, Glueck Technologies, onto the world stage with technology literally out of a science fiction movie. Via DNA

The programmatic ecosystem has evolved significantly in only a few years. Personalised retargeting in particular has driven the fastest growing segment of digital advertising. Automation...

Ogilvy has been appointed as Public Relations Agency of Record for Singapore’s National Arts Council (NAC), following a competitive pitch. The appointment builds on the agency’s...

State Street Global Advisors, the asset management arm of State Street Corporation, has appointed Ellen Tsang as head of Marketing for Asia ex-Japan, effective April 3,...

PubMatic, the publisher-focused sell-side platform (SSP), has signed a global supply path optimization (SPO) partnership with Sizmek, the independent buy-side advertising platform. Sizmek now includes PubMatic...

Local SMEs need to change their mindsets or risk getting left behind. Via DNA

Two new Nokia phones make a splash with a focus on value.   Via DNA

VML Singapore has been appointed by BANDAI NAMCO Entertainment Asia Pte. Ltd. as its creative agency for their first-ever regional brand campaign. A global publisher...

UM, the full-service marketing and media agency network of IPG Mediabrands, has appointed Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl...

Healthcare specialist agency Ogilvy CommonHealth Australia, has promoted Kristina Luburic to the role of General Manager, Ogilvy CommonHealth Australia. Previously Director of Medical Communications, Ms Luburic...

M&C Saatchi Worldwide is strengthening its presence in India with the acquisition of the agency, Scarecrow. Mumbai will be M&C Saatchi’s second office in India; its...

 Patrick Grove keeps pushing it as he seeks to help shape the Digital Economy not just in Malaysia, but Southeast Asia as DNA’s only 3-peat...

Lists its picks for the Khazanah KNEO programme and elaborates on what makes them special. Via DNA

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from...

Taboola, the content discovery platform, will partner with both mobile carriers and Original Equipment Manufacturers (OEMs) to power content discovery on Android mobile devices. Taboola has...