Category: Digital marketing news Asia (APAC)

KFC has launched KFC Viewer Verdict, the ultimate fan engagement platform which empowers fans to play a real-time fan-version of the NRL video referee. KFC...

Global marketing communications agency, Text100, has appointed Joos Khor as its new Creative Director for Malaysia. Leading the Malaysian Creative Team, Mr Khor is tasked to oversee...

Tangrams, APAC’s regional effectiveness and strategy awards, has announced 167 shortlisted entries for 2018. Joe Pullos, Spikes Asia and Tangrams Festivals Director commented, “Every year...

Ranked 79th, it’s China’s only company to be featured in the global list. Via DNA

The Malaysian fintech scene needs more supportive regulation to thrive say panellists at the recent Cyberjaya Startup Summit. Via DNA

Bingeing on Netflix boxsets, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of...

The extent of ad fraud – which was forecast to cost brands $16.4 billion globally in 2017 – confirms just how crucial it is for...

Australian beer brand, Hahn, launched a new brand platform this week; ‘Hahn – Now You’re Talking,’ positioning itself as the beer that celebrates conversations between...

IPG Mediabrands, the global media arm of Interpublic Group, has appointed Ben Poole as Managing Director for Reprise Asia-Pacific. Reprise is IPG Mediabrands full-service digital-first...

Lawyers for Liberty urge new Malaysian Communications and Multimedia Minister to investigate Malaysian Communications and Multimedia Commission for wrongdoings. Via DNA

Supported by strong load factor of 87% and 16% increase in passengers to 10.65 million compared to 1Q17. Via DNA

Tourism New Zealand and Augusto have called on influential Kiwi figures, Prime Minister Jacinda Ardern and comedian Rhys Darby for a new campaign to encourage...

iProspect Hong Kong, part of Dentsu Aegis Network, was appointed as digital agency of record for Daniel Wellington APAC – a lifestyle brand with Watches...

IAB Australia named Cameron King, Managing Director of Digital Revenue at News Corp Australia as Chair of its Board effective immediately. Mr King will serve as Chair...

Essence, a global data and measurement-driven agency and part of GroupM, has made two additions to its APAC leadership team, with Daphne Goh joining as Vice...

Bob Dylan once sang “the times they are a changin” and given that we live in exponential times this has never been more true. A...