3 Measurement Resolutions to Embrace in 2013
To start 2013 on the right foot, here are three things I recommend you do today. Source: ClickZ Asia
Category: Digital marketing news Asia (APAC)
Social media in 2013: the year we finally go “beyond the like”
Social media is not the new kid on the block anymore but it’s still a growing channel and 2013 will see a number of changes...
Maxim’s CNY push gets sticky
Hong Kong – Maxim’s Caterers launches the first campaign ever for its turnip cake in hopes to put the product back on shoppers’ radar. Its...
Durex Malaysia appoints Saatchi Arachnid
Malaysia – Durex Malaysia has appointed Saatchi & Saatchi Arachnid as its agency of record for all creative duties. Source: Marketing Interactive
Marketers and businesses should fear Graph Search
Last week, Facebook made what could prove to be one of its most important announcements ever. After years of discussion, speculation and debate, the world’s...
Nine simple tips for creating Twitter hashtags
1. Figure out what you want to use a hashtag for The primary reason for including a hashtag in a tweet is to flag up...
Why Should Brands Look Forward To Facebook Graph Search?
Here are 5 opportunities that graph search could bring to brands. Source: ClickZ Asia
NGO goes social in low-carbon campaign
Hong Kong – International NGO The Climate Group unveils a year-long competition to promote low-carbon usage through community events and social media. Source: Marketing Interactive
Agenda names account servicing head
Shanghai – Agenda Shanghai has appointed Emen Chong from Lowe China as client services director. Source: Marketing Interactive
Report: How Media Companies are Evolving, Growing and Investing
The 2013 Media Growth Report explores how media and related technology companies are responding to market changes, leveraging technology and developing new products. Produced in...
Will Tizen give Android a run for its money?
Ask folks about mobile operating systems and most will probably tell you that it’s a two-horse race: Apple’s iOS versus Google’s Android. The mobile OS...
10 interesting digital marketing stats we’ve seen this week
Mobile accounted for 18% of US search spend in Q4 2012 Smartphones and tablets accounted for almost a fifth (18%) of total US search spend...
R/GA sets up in Sydney
Australia – R/GA sets up its second Asia Pacific office in Sydney, under the stewardship of Gavin McLeod, executive creative director and Joshua Rowe, creative...
How to Effectively Budget Your Social Media Program in 2013
Consider these 6 approaches to assess your resources and assign the necessary roles. Source: ClickZ Asia
Brick-and-mortar retailers making big gains in the SERPs: report
According to new research published by Conductor, “the last 12-18 months have seen traditional brick and mortar companies step up their game when it comes...
The end of Instagram? New TOS go into effect Saturday
Instagram became a worldwide cultural phenomenon, mainly by being first to market with a cool idea: a photo sharing app with built in filters and...
