Google anti-trust ruling: the implications
Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless...
Category: Digital marketing news Asia (APAC)
Which of the top 20 UK online retailers use responsive design?
Responsive design is a hot topic in web design at the moment, as it allows site owners to tailor content to any sized screen from...
Big data: teams not technology
Big Data may be tough on our technology stacks, but the real challenges lie elsewhere. Promises. Promises. Big Data sure makes a lot of them....
How to measure brand awareness on Facebook
“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars. However, it is...
How Tesco uses Facebook, Twitter, Pinterest and Google+
Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large...
Xaxis launches RTB for digital radio
Global – WPP’s audience buying company Xaxis has launched a programmatic buying product for targeting global audiences in the digital radio market, called Xaxis Radio....
Shazam: Connecting TV and Digital Like Never Before – Part 1
While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Source: ClickZ Asia
2013 is The Year Mobile Becomes a Mainstream Media Channel
3 developments in the mobile ecosystem that will have an impact on marketers. Source: ClickZ Asia
Google posts strong Q4 earnings, buoyed by holiday ad spend
All told, Google produced over $50bn in 2012, a milestone for the company, and, much to the liking of investors, it appears that the company...
Pepsi’s CNY spot grabbed 71m views in a day
Beijing – The soft drink’s new star-studded Chinese New Year spot with Youku and Tudou are grabbing eyeballs. Source: Marketing Interactive
Guide to Effective Content Strategy
Keywords themselves won’t bring the conversions, the content will. Here’s how. Source: ClickZ Asia
Integrated Marketing Analytics Is Possible
Consider these three challenges when measuring performance of an integrated marketing campaign. Source: ClickZ Asia
Can PayPal win former customers back with "aggressive changes"?
Being the 800 pound gorilla of online payments isn’t easy. Despite PayPal’s ubiquity and the fact that it remains at the forefront of digital payments,...
Personalization key for email in 2013
Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if...
Beauty box businesses: The next craze?
Regional – After an earlier frenzy over deal sites, it’s now the beauty box businesses that are seeing huge growth potential across the region. Marketing...
Pizza Hut picks digital partner
Hong Kong – Pizza Hut has expanded its relationship with Havas Worldwide Hong Kong, adding digital communications to the agency’s remit. Source: Marketing Interactive
