Coca-Cola goes nice, lucky, crazy
Global – The soft drink powerhouse’s new spot is an ode to all the kind people in the world. Source: Marketing Interactive
Category: Digital marketing news Asia (APAC)
Watsons appoints creative shop
Singapore – Watsons Personal Care Store has appointed the Orbital Group as Watsons’ lead creative agency for the local market. Source: Marketing Interactive
Reebok picks DDB as global AOR
Global – Reebok International has brought back DDB as its global agency of record leading its digital, social and advertising campaigns. Source: Marketing Interactive
Facebook Takes Search Social With Graph Search
CEO Mark Zuckerburg announced Graph Search calling it the third pillar of the Facebook product ecosystem. Source: ClickZ Asia
Facebook’s Graph Search: What’s the value?
Global – Facebook’s Graph Search is the talk of the town but is it a real threat to search offerings by giants such as Google...
Woolworths and Wesfarmers become top-20 global retailers, as digital remains front of mind
Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still...
Big Data 101: Use Web Data to Understand Customer Intent
How are you using web data to improve your customer experiences – and increase revenue? Source: ClickZ Asia
Why Facebook’s ‘Graph Search’ Is a gamechanger
Facebook, of all platforms, has revolutionized search as we know it. Yesterday, Facebook announced ‘Graph Search’, a new feature that helps us find people, places and...
Five big marketing mistakes companies make
1. Establishing too many metrics Can there be too much of a good thing? When it comes to marketing, the answer is a resounding “yes!”...
Baidu takes mobile browser out of China
Global – Baidu took on its first global partnership with French telecom Orange to deliver a new mobile browser to Africa and the Middle East....
Mindshare to offer digital GRP metrics
Singapore – Mindshare will now offer digital campaign Gross Rating Point measurement solutions by Effective Measure to its clients. Source: Marketing Interactive
Hilton prescribes vacations for workaholics
Global – The hotel group plays doctor to attract leisure travellers. Source: Marketing Interactive
Mayer to Trim Yahoo’s Brand Stable?
Global – The new CEO reveals some plans to agency executives at CES. Source: Marketing Interactive
Haagen-Dazs appoints BBH
Regional – General Mills has appointed BBH Asia Pacific to work on the digital business for Haagen-Dazs, covering the Asia Pacific region, the Middle East...
Lessons From CES
CES, the world’s biggest consumer electronics show has wrapped up and the industry is abuzz with the latest trends and technologies. Source: ClickZ Asia
The Atlantic’s Scientology advertorial shows the risks of native ads
That’s a lesson that The Atlantic learned the hard way after it published an advertorial from the controversial religious organization Scientology. The advertorial bearing the...
