McDonald’s brings monster in for CNY push
Shanghai – McDonald’s China fends off a legendary monster to keep its new year offerings. Source: Marketing Interactive
Category: Digital marketing news Asia (APAC)
Six Things Digital Marketers Must Know in 2013
With so much to take in and learn, let me hash down all the hoopla to what you really must know. Source: ClickZ Asia
India Is Set to Raise a Toast for 2013
Global Internet and technology giants will look at India with a special interest in 2013. Source: ClickZ Asia
J.C. Penney relents, brings back sales
The first quarter of 2012 was a train wreck for the retailer, and despite calls for patience from some observers, the rest of the year...
Display success cannot be built on technology alone
Many have looked at the reasons behind this spike – rich media, mobile and video are among some of the major drivers of growth, where...
Five dynamic pricing issues retailers should consider
Last year, Orbitz raised eyebrows when it was revealed that the online travel site rearranges the order of hotel search results, displaying more expensive lodging...
One2free redefines social gaming
Hong Kong – One2free has joined TBWA to launch a new approach to social content by enabling gaming within Facebook posts. Source: Marketing Interactive
Groupon’s first wedding proposal deal
Hong Kong – Groupon is introducing itself as Hong Kong’s first-ever online stage for marriage proposal. Source: Marketing Interactive
Dubai Airport boasts largest digital screen
UAE – Dubai-based digital advertising agency Connectiv has partnered with Dubai Duty Free to launch what is being touted as the world’s largest airport retail...
Shazam: Connecting TV and Digital Like Never Before – Part 2
Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources. Source: ClickZ Asia
2013 Digital Media Buying Trends in China
Six trends media planners and brand marketers should consider for the year. Source: ClickZ Asia
Is the CPA model holding real-time bidding back?
Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend...
The Littles vs. The Bigs: the “more level” playing field of mobile apps
“The field isn’t level, but it’s more level than other playing fields,” said Erin Rackelman, CMO and cofounder of Portland-based Night & Day Studios, last...
The year of content discovery?
You won’t have to travel far in this or any 2013 trend prediction piece to find that some of the most insightful thought leaders are...
What to expect from apps in 2013
Love mobile? Love your apps? On the other with Windows 8 hitting the scene, it looks like apps will be more popular than ever. But is...
Three reasons why Twitter’s Vine is the future of content marketing
Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to...
