Super Bowl ads 2013: Touchdowns & let downs
Dodge Ram “Farmer” While the bulk of Super Bowl automotive campaigns tried enticing viewers with glimpses of a better life built around a car, Chrysler...
Category: Digital marketing news Asia (APAC)
71% of businesses plan to increase digital marketing budgets this year: report
The Econsultancy/Responsys Marketing Budgets 2013 Report is based on a survey of more than 800 client-side marketers and agency respondents. The survey also asked respondents...
Marketing Budgets 2013
The Marketing Budgets 2013 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2013. The report...
The APAC Marketer’s 2013 Shopping List
Here is what I think marketers should be putting into their shopping list for 2013 in the region. Source: ClickZ Asia
How to Avoid Social Media Humiliation
Consider these pointers to avoid a social media crisis. Source: ClickZ Asia
Playing Around With the Customer Relationship
What does gamification mean for customer relationships? Source: ClickZ Asia
Small businesses are not impressed by Twitter: survey
But what about small businesses? They too have been adopting and investing in their presences on social networks, but they have markedly different views about...
Revlon engages with social insight
Mumbai – Revlon leveraged social media to gain insight into Indian women’s beauty habits before launching a product campaign. Source: Marketing Interactive
Protecting and Developing an Online Reputation
It’s not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image....
5 Content Marketing Trends for 2013 You Haven’t Heard Yet
You’ve heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Source: ClickZ Asia
Are brands overestimating the value of social data?
Listening and making sense of the conversation, however, isn’t easy. The amount of data generated daily on social networks is staggering, creating substantial noise, the...
British Council picks M&C Saatchi
Hong Kong – The British Council has appointed M&C Saatchi after a pitch to launch a campaign for its new English course for adults. Source:...
Creating effective ads for tablets
According to IDC, the fastest growth in ad spend will come not from mobiles but from tablets. There are various reasons for this: The size...
A simple and effective way of looking at real-time bidding
You may feel blinded by the science of RTB, confused by the complexity of the technology behind the advertising mechanism or alarmed by the endless...
YouTube’s paid subscription move lauded
Global – Why YouTube’s move for paid subscriptions is a strong step in the right direction, industry players tell Marketing. Source: Marketing Interactive
Samsung outspent Apple in advertising
Hong Kong – Samsung’s aggressive advertising has put it in the top three spenders in 2012 along with P&G and L’Oréal, according to admanGo’s latest...
