Ad spend on Android jumps 378%
Hong Kong – Android has overtaken iOS as the most popular smartphone operating system and is attracting more ad spend over 2012, AMAZE Mobile Media...
Category: Digital marketing news Asia (APAC)
Y&R ties up with Hancomm
Korea – Y&R Singapore has entered into an affiliate agreement with one of Korea’s top 10 advertising agencies Hancomm as it expands beyond South Korea...
Rubio Water: not every marketing opportunity is worth pursuing
So how did Poland Spring, which is a brand of Nestlé Waters North America, respond? Yesterday, it posted an image to its Facebook page showing...
5 Baidu SEM Tips from the Pros
The key to success with Baidu SEM is to be able to outperform your competitors. Consider these 5 tips. Source: ClickZ Asia
How can data fuel creativity?
Creative optimization through market data Market and user data offers brilliant raw material which can be fused together to inform and empower creativity. Market data...
Facebook apps: there’s no such thing as a free audience
The popularity and success of Facebook’s development platform isn’t all that surprising in hindsight. For the first time in internet history, arguably, entrepreneurs no longer...
Content Marketing for Brands: Q&A with Ginzametrics
Ginzametrics CEO explains the differences in how content marketing plays out between Asia and the U.S. Source: ClickZ Asia
26 superb examples of agile marketing in action
First up, three Super Bowl-related tweets. When the lights failed, some sharp marketers spotted an opportunity… Tide Audi Oreo Oreo also supported Gay Pride by...
71% of businesses plan to spend more on digital marketing technology in 2013
One of the most frequently quoted predictions from 2012 was Gartner’s belief that, by 2017, CMOs will spend more on technology than CIOs, and these...
Pay-for-performance for agencies: perfect arrangement or bad idea?
On the client side, paying for an agency by the hour comes with risk. As agency veteran and marketing consultant Avi Dan points out in...
What Are the Real Challenges for Digital Marketing in 2013?
In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagement...
Yahoo turns to Google for ads: sign of a new friendship?
Less than a year since she joined Yahoo, Mayer has started to make the once-great internet company her own. She has started the process of...
Focus Media’s network hits 1000
Hong Kong – The office and commercial building digital media network creams the 1000th building under its OOH network. Source: Marketing Interactive
Does Your Brand Have a Content Marketing Strategy?
An interview with Ray Grieselhuber, Ginzametrics CEO on why it’s important for brands to adopt content marketing as a core channel to drive qualified traffic...
Building the Digital Agency of the Future
Consider these five suggestions to manage this paradigm shift within the agency. Source: ClickZ Asia
Word-of-mouth: focus on the steak, not the sizzle
According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. In an AdAge piece, Keller suggests that...
