How Rally APAC Convinces Brands to Invest in Social Marketing
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Source: ClickZ...
Category: Digital marketing news Asia (APAC)
Native advertising: whatever it is, it shouldn’t be PR
When Instagram recently sought to change its terms of service, one of the most widely-discussed changes that sparked a backlash was language giving Instagram the...
Take Control of Tagging with Google Tag Manager (Part 1 of 3)
Adding third-party tags to your website is part and parcel of being a digital practitioner. Let’s get started by exploring 4 key areas. Source: ClickZ...
Publicis gets regional digital lead
Regional – Publicis has appointed ex-engagement director of Possible Worldwide Sandeep Padubidri as its regional digital business lead. Source: Marketing Interactive
Mediakeys grabs ICBC airport media business
Beijing – Mediakeys grabs the Chinese bank’s media buying business across eight international airports. Source: Marketing Interactive
Hello Facebook Graph Search, Goodbye Google?
As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Source: ClickZ Asia
TD Bank bets on Google+ as a search play
TD Bank, in conjunction with its agency iCrossing, developed 96 videos targeted at individual branch locations in New York. The videos, which show off each...
Three examples of the psychology of social networks influencing user behavior
I took a look at three specific examples to show how social platforms have shifted user behaviour but also were influenced by it. Twitter favourites...
HMV and Republic: are administrators ruining the value of websites?
It’s even more confusing when you consider what the administrators for Republic had to say. It has a powerful website offering, owns well-known brand names,...
Orbitz Worldwide ropes in Publicitas
India – Global online travel company Orbitz Worldwide has inked an exclusive sales partnership with Publicitas Digital, the digital arm of international media service agency...
Case Study: GP Batteries’ 330% site growth
Hong Kong – Hong Kong battery giant went up on e-commerce last summer and saw substantial growth after launching supporting digital tactics. Source: Marketing Interactive
Changi Airport Taps the Power of Photo-Sharing via Instagram
In this Q&A, Changi’s community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Source: ClickZ...
The social media agency war: Who’s winning?
Global – With social media budgets set to rise further, agencies are promoting their social media offerings, with pure play social media agencies gaining prominence....
ZO: What’s next for China online
Beijing – Online advertising expenditure will grow to more than RMB100 billion by 2015, ZenithOptimedia predicts. Source: Marketing Interactive
Disney takes Google by storm
Global – Disney has partnered with Google Chrome to make a virtual storm – similar to the one that transported Dorothy to Oz – to...
Two Days Left To Enter Mob-Ex
Singapore – Agencies and industry professionals keen on entering the inaugural Mob-Ex Awards have two more days – until midnight on Friday, 15 February –...
