SoLoMoCo in Asia: Just Another Buzzword?
Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Source: ClickZ Asia
Category: Digital marketing news Asia (APAC)
The Collaborative Economy: How It’s Changing the Way People Consume Brands
And how brands can tap into this culture of sharing. Source: ClickZ Asia
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Source: ClickZ Asia
Retail Stores Must Embrace the Mobile Internet in Today’s Digital World
With showrooming on the rise, here are three ways retailers can fight back. Source: ClickZ Asia
China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP’s RedWorks hires new president. Source: ClickZ Asia
Factors to Consider When Opening a TMall Shop
Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here’s a breakdown of the main...
Yahoo’s Tumblr acquisition sends clear message to advertisers
Time will tell if Yahoo’s Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the...
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Future of Digital Marketing London
Heads up. Eyes forward. No discipline changes faster than digital marketing. It’s hard enough to keep up with the present much less look ahead. But...
Big Data Is Not Like Teenage Sex
Let’s start by exploring what big data is used for in marketing. Source: ClickZ Asia
A day in the life of a… Head of Performance
Please describe your job! What does a Head Of Performance do? I always receive quizzical looks, followed up by a lot of explanative detail from...
Don’t be a mobile privacy creep. Eight top tips for marketers
1. Take consumer mobile privacy concerns seriously Security and safety are key concerns for consumers, especially around mobile commerce. Last year’s Webcredible study found that...
Choosing a Domain Name That Attracts Foreign-Language Web Traffic
The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Source: ClickZ Asia
SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers....
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
