Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
Category: Digital marketing news Asia (APAC)
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
Choosing a Digital Agency: Advice From SAP and Adidas [Video]
How do brand marketers manage their agencies when things don’t work out? Source: ClickZ Asia
Are you equipped for the relationship marketing age?
Our new survey is aimed at exploring the extent to which companies are integrating different digital and traditional marketing channels effectively, and how committed they...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification
Course benefits MARKETING is proud to launch the first world-class certificate in digital Marketing programme in Malaysia catering to senior managers and marketing professionals who...
Tencent Launches Tango DSP
China’s largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Source: ClickZ...
Fast Track Digital Marketing – Delhi
UK’s most popular Digital Marketing course – Delhi A 2 day digital university that will introduce marketers to a complete overview of all the essential...
Fast Track Digital Marketing – Bangalore
UK’s most popular Digital Marketing course – Bangalore A 2 day digital university that will introduce marketers to a complete overview of all the essential...
Debunking Mobile Wallet
Let’s talk about how Apple Passbook relates to today’s world and what’s in it for you. Source: ClickZ Asia
The Future of Digital Marketing (FODM) Malaysia 2013 Presentations
Presentations from Econsultancy’s Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way...
Testing, Testing,1-2-3-4-5?
Consider these five steps to help you start testing. Source: ClickZ Asia
Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Source: ClickZ Asia
China’s E-Tail Landscape: What’s the Recipe for Success?
McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Source: ClickZ Asia
Social Listening Buyer’s Guide 2013
Overview Author: Amy Rodgers Pages: 177 Structure: Market trends, benefits and return on investment, SWOT analysis, costs and pricing models, tips and pitfalls, establishing measurement, profiles of 14...
Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Source: ClickZ Asia
