Improving Your Digital First Impression
You have a variety of ways to improve your first impression for your business in the search and social environment. Source: ClickZ Asia
Category: Digital marketing news Asia (APAC)
What will TV look like in 2031?
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising...
Content marketing best practice: three examples
We’ve worked with a number of companies on their content marketing activities and can see the real value they bring to the business. Audiences have...
Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
CMOs Should Focus on Keyword-Driven Marketing
David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Source: ClickZ Asia
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
The golden rule for social marketing and social games is the same. Source: ClickZ Asia
Standard Life Hong Kong Makes Foray Into Facebook Marketing
Its chief marketing officer has led the social media strategy and is said to be the first insurer to have a presence on the social...
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
Data Superheroes, Code Artists, and Visualizers
With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
Is it time to review the small print in your affiliate network relationships?
The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging...
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
Samsonite hands JWT regional duties
Hong Kong – The agency now handles advertising for Samsonite’s newly acquired lines, Hartmann and High Sierra, on top of Samsonite and American Tourister. Source:...
