Millennial Media completes Nexage acquisition
Millennial Media has completed its acquisition of mobile supply-side platform (SSP) and programmatic player Nexage. This acquisition creates a complete mobile ad technology stack for...
Category: Digital marketing news Asia (APAC)
Week in Review: Does Anthony Tan have the chops to win the war?
Having raised around US$325 million (RM1.12 billion) to date, Anthony Tan now has to demonstrate his management and leadership chops after proving he has among...
GrabTaxi’s US$250mil round: The pressure is on
With Japan’s SoftBank Corp investing US$250 million in taxi-booking app startup GrabTaxi, the Malaysian startup scene is finally getting some recognition, but the pressure is...
U Mobile on the verge of operational profitability
Expects to cut operational losses by more than half in 2014 Via DNA
SpotXchange rides programmatic growth wave, quadruples revenue
SpotXchange, a video advertising platform, is bidding farewell to 2014 on a positive note with a strong performance to show in its financial results. Most...
Trending in India: Delhi gears up for Micromax Indian aces
As International Premier Tennis Leagues takes the Indian capital by storm with grand-slam level fever seen amongst most tennis fans in the country. This is...
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
70% Singapore smartphone users give thumbs up to mobile ads
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
Axiata executes multi-pronged digital strategy
In his first interview on Axiata Group’s digital strategy, CEO Jamaludin Ibrahim shares that the telco is one year behind the pace he would have...
Neuroware: New bit on the blockchain
KL-based Neuroware is on a mission to help developers take advantage of blockchain technology, enabling and supporting them as they rebuild financial services across the...
Evernote rolls out chat feature to level with messengers
The digital workspace platform Evernote has announced the launch of its chat and presentation mode features to its users. The new feature earned its first...
Accenture Interactive acquires Reactive to up digital capabilities
Accenture has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in...
FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
GNum out to bridge online and mobile communications
With a go-to-market strategy that’s centred on working with telco operators and not against them, for Singapore startup GNum Pte Ltd, it’s all about the...
Many tech startup gems in Malaysia: Proficeo
Malaysians have every reason to be proud of local startups and technology entrepreneurs as many of them are doing a great job locally and internationally,...
