Asia leads the way as mobile transitions from research to purchase
Mobile’s impact on buying behaviour has been viewed with mixed feedback over the last year. Where 2014 began with conversations around ‘showrooming’, defined as the...
Category: Digital marketing news Asia (APAC)
Xiaomi suspends sales in India
Chinese smartphone maker Xiaomi has suspended its handsets’sales in India after the company had been served an injunction by the Delhi High Court for infringing...
More analytics for YouTube videos with AdWords for Video
Google has launched the Video Analytics Page in AdWords for Video to help marketers track their video ad campaigns. The revamp will offer more YouTube...
Singapore yet to tap the mobile mktg space: Mindshare & Yahoo
In Singapore, the digital media spends contribute only USD 209 million of the total media spends of USD 1.6 billion and mobile contributes only USD...
Disrupt #26: The highs and lows of 2014
The final DNA-TeAM Disrupt session of the year will be held on Dec 17 at the MaGIC office in Cyberjaya, with the topic of discussion...
Telcos long way from harnessing full potential of analytics: Cisco
Cellular service providers, often seen as early adopters of technology, are nowhere close to harnessing the full potential of analytics, according to Cisco Systems Inc....
Nanda Ivens replaces Paul Soon as XM APAC Chief
Nanda Ivens has been appointed as the Chief Executive Officer of XM Asia Pacific, one of Asia’s largest digital marketing agencies. Most recently he had...
Jerker Fagerström appointed as ECD of DT
DT has appointed global creative leader Jerker Fagerström as the Executive Creative Director at the organisation. He was most recently at DDB Stockholm where he...
Zeno Group, OMI partner for digital marketing e-learning program
Zeno Group and The Online Marketing Institute (OMI) have partnered to deliver the ‘Asia Digital Marketing Essentials’ eLearning and certification program. The firm’s goal is...
Karnataka rides the Digital India wave; launches Mobile One
Taking forward Prime Minister’s Digital India initiative, Karnataka’s government launched Mobile One – country’s first and largest mobile governance platform. It was launched by President...
Thailand, Indonesia smartphone growth hampered by cost: BuzzCity
Despite the overall rise in smartphone adoption and video consumption in the South-East Asian region, emerging economies such as Thailand and Indonesia are expected to...
Media habits: Enter the binge-watching Malaysians
Todd Ashton, president of Ericsson Malaysia and Sri Lanka, makes a prediction on telco plans being led by data instead of voice in 2015. Karamjit...
BMC Software gears up in pursuit of APAC opportunity
With a new “laser-focus” on the Asia Pacific region, BMC Software seeks to beef up its management bench and sports a refreshed solutions portfolio to...
Tech refresh no guarantee of performance improvement: Dynatrace
Enterprises can experience double-digit savings on their IT operational and capital expenditure (opex and capex) if they spend some time understanding the root cause of...
GroupM is The Huffington Post’s strategic ad partner for India launch
The Huffington Post Media Group and India based The Times of India Group have officially launched the India edition of The Huffington Post. GroupMhas come...
India, Indonesia lead APAC ad spend growth, China slows down: MAGNA
MAGNA Global has revisited it ad spend forecast numbers as the year comes to a close and the dynamics of various markets become clearer. While the...
