How the Australian Open grew its fan base by 300k in 2 weeks
The Australian Open has been one of tennis’ most important international Grand Slam tournament, since 1905. Taking place in January each year, the Australian Open...
Category: Digital marketing news Asia (APAC)
Facebook opens Lead Ads to all advertisers
Facebook has made lead ads now available to all advertisers globally. Lead ads simplify the mobile signup process, helping businesses connect with people interested in...
TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
TubeMogul, an enterprise software platform for brand advertising, has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to...
Singpost & IDA collaborate to develop drone for mail delivery
Singapore Post signed a joint development with the Infocomm Development Authority of Singapore (IDA) for a Unmanned Aerial Vehicle (UAV, also known as drone). A last...
Ideas aplenty in Malaysia, but execution lacking: Panel
Malaysia is not lacking in creativity and innovation, but what is lacking is perhaps execution, according to panellists at a discussion organised by Agensi Inovasi...
How to prevent Volkswagen-like scandals in the future
The automotive industry has always played a leading role in setting standards for software reliability and safety, now it has the chance to lead the...
Four key takeaways from What’s Next 2015
Karamjit Singh reflects on the key takeaways for him from DNA’s inaugural What’s Next conference, and makes a subtle plug for next year’s event. Via...
Gear S2 just the beginning: Samsung smartwatch designers
DNA editor Keith Liu sat down with Samsung Electronics’ product and UX designer to discuss the new Samsung Gear S2 smartwatch. Via DNA
Knorr, Vizeum celebrate ‘Home Dining Day’ with consumers
Knorr, along with its agency Vizeum is encouraging its viewers to celebrate ‘Home Dining Day’ with a video that garnered close to 1.5 million views,...
Hermès targets men with new AKQA MANifeste campaign
AKQA has launched a new campaign for the luxury brand Hermès called the MANifeste platform, targeting men with a novel idea of to-do lists. AKQA...
Week in Review: What’s Next ‘disrupted’ by Tony Fernandes
What else but What’s Next could be on Karamjit Singh’s mind for this week’s column? He talks about how Tony Fernandes ‘disrupted’ DNA’s conference, and...
What’s Next: Tony’s Top 10 Tips for Entrepreneurs
Now a true-blooded tycoon after having disrupted the global aviation industry, it’s easy to forget that AirAsia cofounder Tony Fernandes trod the same entrepreneurs’ path...
Malaysians prefer slow broadband? There’s no choice!
No Malaysian would prefer to have a slower broadband package, if they had a choice – the problem with the situation in Malaysia is that...
A Better Florist looks to spread love … at scale!
Singapore startup A Better Florist wants to cut off the middleman to deliver fresher flowers at lower prices, and believes data analytics is the way...
Cohn & Wolfe Chief on why Six Degrees was important for its Asia growth
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
Why beer brands must do more to connect digitally in SE Asia
Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one...
