12 intriguing digital marketing stats from the past week
What a woman. *Wipes away tear* This week we’ve goldfish, the gradual global domination of the internet, yet more ad blocking woes, customer experience, basket...
Category: Digital marketing news Asia (APAC)
Cybersecurity industry facing AI, privacy and trust issues: RSA president
The security industry today faces unprecedented issues of privacy and trust, while technologies like AI and machine learning still need the human touch, RSA president...
Salespeople: Cold-calling is passé, here’s what you need
Salespeople probably dread going door-to-door or cold-calling a customer just to get the opportunity to fix a meeting to make a sales pitch. This could...
Ask the expert: Is there any way in which print buying can also be automated?
With the collection of audience data, programmatic buying for traditional offline media has been in progress in markets such as US, Singapore, and China. In...
Maxus launches unique mood based planning tool Kaleidoscope in india
Maxus India has launched ‘Kaleidoscope’, a unique mood based planning tool which is Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s...
Facebook has 3 million advertisers now
The number of active advertisers on Facebook has grown by 50 per cent in one year, with Southeast Asia as the fastest growing region. There...
Tunjuk bos baru, Nokia perkuat portofolionya
Bergabungnya Alcatel-Lucent melengkapi portofolio Nokia Via DNA
The Tesla approach to ERP
Companies can go beyond the perceived limitations of ERP in the same way Tesla has for speed, economics and disruption in the car industry, writes...
The Pandora’s box of tools for content creation
Entering the world of modern-day online marketing that is content-led feels like how you felt the first time you went skydiving. You don’t know what...
ANZ hires Google’s Maile Carnegie as Head of Digital
ANZ has appointed Maile Carnegie to the role of Group Executive Digital Banking reporting to Chief Executive Officer Shayne Elliott. Ms Carnegie joins ANZ from...
Challenger asks Australians, ‘What’s your lifestyle expectancy?’
ASX-listed investment management firm, Challenger Limited, launches its first creative campaign via J. Walter Thompson Sydney since the agency’s appointment in 2015. The campaign focusses...
Tencent and Omnicom Media Group partner on data mining
Tencent Online Media Group will partner with Omnicom Media Group to collaborate on the development of new consumer data interpretation methodologies. Through the partnership, Tencent...
SEA startup exits: M&As to overshadow IPOs
There will be a 500% increase in the number of M&As in SEA from 2015 to 2020, according to a report that Golden Gate Ventures...
Indonesian taxi-hailing app pioneer Blue Bird aims to catch up
Blue Bird first launched a booking app in 2011, but only saw it as yet another platform – that has changed with the rising competition....
Mindshare launches new programmatic desk for Unilever in ASEAN
Mindshare, the global media agency network, that is part of WPP, has launched the programmatic buying unit, ULTRA for Unilever in ASEAN. Mindshare and Unilever...
Ben Grace joins Havas Media Australia as CTO
Havas Media has appointed Ben Grace in the newly created role of Chief Technology Officer. As CTO, Mr Grace will oversee product management and digital marketing strategy...
