Seafolly picks Ogilvy Australia as creative partner
Australian swimwear brand Seafolly has appointed Ogilvy Australia as its creative and strategic partner, as it looks to evolve its market-leading position while celebrating Australian...
Category: Digital marketing news Asia (APAC)
Singapore prepares cloud outage incident response guidelines
Singapore has unveiled a set of Cloud Outage Incident Response (COIR) guidelines to assist in business continuity management and disaster recovery plans. Via DNA
Selfie generation? Here’s what you really need to know
Many young people don’t realise that giving away too much information online can have serious consequences, says security firm ESET, which offers some guidelines. Via...
Week in Review: The words they use
This week sees Karamjit Singh’s attention grabbed by some creative marketing from a Tony Fernandes-owned telco, and the desire of an Indonesian e-commerce pioneer to...
Tune Talk’s 8G technology … wait, what?
Tune Talk CEO Jason Lo touts the ‘first in the world’ capability of its 8G MiFi service while shying away from clarifying the business model,...
Creativity in programmatic "should not be an afterthought"
Emerging trends and challenges in programmatic advertising Ad blocking We frequently cover ad blocking on this blog, a subject that inevitably poses a problem in...
Censorship in Malaysia: Expect the walls to close in further
Malaysians should be very concerned with the increased cases of Internet censorship by the Government in recent months, signalling worse days ahead for freedom of...
Reebonz and aSpecial Media in IDA-supported project
Data analytics startup aSpecial Media said it will be working with luxury goods online retailer Reebonz on a project to refine the way behaviour is...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Review: A deeper look into Netflix, as a consumer
Edwin Yapp gives the Netflix service in Malaysia a test drive, and also compares it with rival services. Via DNA
Fenox and Infocom tie up to bring GnB Accelerator to SEA
Silicon Valley’s Fenox VC has entered into a partnership with Japanese IT service provider Infocom Corp to launch an Indonesian-based SEA accelerator programme. Via DNA
Martell turns Cognac packaging into Google Cardboard for VR campaign
The Martell House has launched a new limited edition: La French Touch by Martell, created by Etienne de Crécy, pioneer and emblematic figure of the House...
Jetstar Australia appoints J. Walter Thompson as new creative agency
Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a competitive pitch process that commenced last October. J. Walter...
Advertising and Columbus’ Egg
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
Maxus Asia Pacific hires Nathan Cook as head of trading
Ajit Varghese, Regional CEO Maxus Asia-Pacific, has appointed Nathan Cook as Maxus Asia Pacific Head of Trading. Mr Cook joins as Simon Porter, the former Maxus...
DNA on BFM: Not quite your usual R&D path
It was a rare day on the Tech Talk show that Karamjit Singh spoke about a biotech firm and brought a guest on board as...
