McCann Worldgroup Malaysia hires new CCO
McCann Worldgroup Malaysia has appointed Ng HeokSeong as Chief Creative Officer, building on its strong legacy of great talent, strategic insights and inspirational work. Mr HeokSeong brings over...
Category: Digital marketing news Asia (APAC)
Week in Review: Women in retreat, it looks like
A condescending email pitch from a startup for International Women’s Day only goes to show how far we are from closing the gender gap, writes...
Lazada Malaysia plays the logistics game, and more
Lazada Malaysia is experimenting with a same-day delivery service in the Klang Valley with its own fleet of riders, and that’s just the start. Via...
Why chasing after 100% viewability makes no sense for advertisers
If you’re a brand advertiser this make total sense, as viewability is a great proxy for quality inventory. However for a performance campaign, total viewability...
Merchants need to improve the mobile shopping experience
Many sectors are under-performing and have a long way to go to in delivering the optimum consumer experience. Mobile has become central to the consumers’...
Lazada claims to be SEA’s No 1 e-commerce player
Lazada Group is claiming a total of US$1.3 billion of annualised GMV across its six SEA markets, saying this makes it the region’s biggest e-commerce...
GrabJobs’ answer to services staffing woes
Singapore-based GrabJobs connects part-timers to retail, hospitality, F&B and events companies which need reliable staff … urgently! Via DNA
Is crowdsourcing creativity driving agency transformation?
Crowdsourcing is certainly no longer a buzzword. This year marks a decade since the term, first coined by Wired Magazine’s contributing editor Jeff Howe, started...
Wildlife Reserve & POSSIBLE partner to combat illegal wildlife trafficking
The illegal wildlife trade is one of the greatest threats facing the planet. With increasing demand for luxury products such as ivory and other animal...
Cherish the moments that matter the most, says NETS Singapore
NETS Singapore has launched a new campaign with KRDS urging people to cherish the moments that matter the most. The concept behind the campaign highlights...
Huawei unveils a slew of products in Malaysia
Huawei has launched its latest flagship smartphone Mate 8 in Malaysia, just one of a slew of products. Via DNA
Cybersecurity: It’s about visibility and analytics, these days
Being secure is more than just investing in the latest and shiniest products, according to RSA chief strategy officer Niloofar Razi Howe. Via DNA
17 marketing campaigns with a positive message for women
Chloe McKenna wrote a fantastic post a few weeks back about social media campaigns that celebrate women, so I won’t cover any of those in...
Indonesia’s tax crackdown on foreign Internet/ OTT companies
The Indonesian Government is cracking the whip on Internet companies that have been providing their services in the country but have not been paying taxes, with...
The ‘entrepreneurisms’ necessary for success
Anwar Jumabhoy & Srikrishna Vadrevu discuss some of the behavioural traits of successful entrepreneurs, and argue that there are some misconceptions about the value of...
Week in Review: The ‘cultural edge’ and winning in SEA
As Grab gears up to face competition from Uber and Indonesia’s Blue Bird, Karamjit Singh ponders whether there is to Grab’s success than just addressing...
