Week in Review: The Chinese are coming
While most of the startup ecosystem hails the Alibaba deal for Lazada as being positive, Karamjit Singh presents two different views about its impact. Via...
Category: Digital marketing news Asia (APAC)
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
There are spies in your fibre!
Fibre-optic networks were once thought impervious, but thanks to cheap off-the-shelf equipment, are now open to cyber-espionage and eavesdropping. Via DNA
Telcos: It’s not about technology, it’s about entertainment
The playbook has changed. Telcos now have to look at their business as a service, suggested Huawei Consulting principal consultant Nigel Bruin. Via DNA
Malaysia’s SC lays out regulations for P2P financing
The Securities Commission Malaysia (SC), which led the way for legalising equity crowdfunding (ECF) in the region, has now announced the regulatory framework for peer-to-peer (P2P)...
Malaysia in 4G mode while others mull 5G: Ericsson
With the perfect storm of 5G, IoT and the cloud, digital disruption is coming to every industry in Malaysia, argues Ericsson senior exec Todd Ashton....
Businesses need a digital strategy, not a platform one: Microsoft’s Rajdeep Chatterjee
Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In...
Ad blocking costed publishers USD 22 bn in 2015: Study
With the technology advancing, ads are now everywhere in new and different forms. But are these ads effective and do people like them? About 80...
Adform opens new office in SG under Rohit Kumar’s leadership
Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the...
Parkinson’s NSW releases emotive ‘The Lucky Ones’ campaign
A confronting and compelling film created by J Walter Thompson Sydney for Parkinson’s NSW takes centre stage in a campaign to raise awareness of Parkinson’s...
Malaysia continues to draw strong ICT investments: MDEC
Buoyed by the performance of MSC Malaysia in 2015, MDEC is confident that Malaysia will continue to be an attractive investment destination for foreign and...
Review: Xiaomi Redmi Note 3’s bang for the buck
Ajith Ram runs the Xiaomi Redmi Note 3 through its paces and finds that it just might be a no-brainer for the price-conscious buyer, but lacks some...
Is advertising failing Australian brands?
With the rise of adblockers, there has been an industry debate on whether advertising has been helping brands or not. In a research done by...
Now publishers can sell branded content on Facebook
Celebrities, publishers and other influencers now have a chance to mint some money of their own from Facebook. The social network giant now allows them...
Top 10 programmatic tips from Sociomantic’s Benedict Hayes
Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India,...
Havas HK names Andrew Cawte as head of media operations
Havas Media Group has appointed Andrew Cawte as the Managing Director of the agency’s Hong Kong operations. Mr Cawte joined Havas Media initially as the General Manager...
