Social ad spend rose 86% globally in 2015
New ad formats such as Facebook Dynamic Product Ads and increased inventory through Instagram has led to social ad spend increasing eight per cent quarter-over-quarter...
Category: Digital marketing news Asia (APAC)
Sudhir Nair to head digital at Omnicom Media Group India
Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Mr Nair will drive the digital agenda for...
Twitter launches First View in APAC
Twitter introduced First View in Asia Pacific which helps marketers achieve significant audience reach with exclusive ownership of Twitter’s ‘most valuable advertising real estate’ for a 24-hour period....
Netflix hires VP – Business Development for APAC
Anthony Zameczkowski has joined Netflix as Vice President, Business Development for Asia-Pacific. A senior executive with more than 17 years’ experience in the media and...
Become data-driven or become extinct, companies told
With the amount of data the world is generating every day, companies need to inculcate the data-driven culture or perish, industry experts and players argued....
After blocking Netflix, Indonesia’s Telkom in pact with iflix
Telkom has now entered into a partnership to roll out the iflix service in Indonesia, taking the battle to Netflix and Hooq. Via DNA
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Ninja Van raises US$30mil Series B, led by Abraaj
Abraaj has led a US$30mil Series B round of fundraising for Ninja Van, a technology-enabled, last-mile logistics provider with operations in Singapore, Malaysia and Indonesia,...
Alpha JWC hoping to plug Indonesia’s mentor gap
Indonesian VC firm Alpha JWC Ventures has a small portfolio because it is not so concerned about returns as it is about mentoring its startups,...
Don’t miss the mobile opportunity in Malaysia
Over the last few years, Malaysia’s mobile advertising market reached critical mass, as a wide range of metrics demonstrate that it delivers reach, effectiveness and...
#sowhoknew: How to be a Top 10 Writer on LinkedIn – the book!
After being named as one of LinkedIn’s top 10 writers for Marketing & Social and ‘Agency Publisher of the Year’ for EMEA in 2015, I...
Marketers will seize the customer experience by 2020: Study
About 86 per cent of marketers say they will own the end-to-end customer experience by 2020, according to a study of nearly 500 chief marketing...
John Steedman named as Chairman, WPP Media Services, ANZ
WPP AUNZ has appointed industry veteran John Steedman to the newly created executive position of Chairman, WPP Media Services, Australia and New Zealand. As part...
OMO tells Australians, ‘Dirt is good’ in new campaign
OMO, Australia’s laundry detergent brand, with its Dirt is Good mission, has ignited the ‘real play’ social debate via The Real Play Experiment; an online...
MOL Global’s short and bumpy Nasdaq journey
Only about 19 months after its Nasdaq IPO, MOL Global is going to be delisted: Goh Thean Eu takes a deeper look into its shortlived...
An eventful journey for Evenesis
From solving a personal pain point and building a product, to going for a listing, Yusno Yunos encourages entrepreneurs to just go for it, writes...
