Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
Category: Digital marketing news Asia (APAC)
Week in Review: Of GMV and e-commerce startups
DNA looks at some of Garena’s numbers and breaks the news of the new MaGIC CEO, to be announced next week, writes Karamjit Singh. Via...
Innovation can be bred: Google creativity head
Innovation and creativity may not come naturally to everyone but that doesn’t mean it cannot be fostered, encouraged and developed, according to the head of...
Bhinneka launches B2B platform in run-up to IPO
E-commerce company Bhinneka took a major step towards its planned IPO in 2018 by officially launching its Bhinneka Bisnis corporate procurement platform. Via DNA
Businesses in Malaysia more cloud-ready than Singapore: Study
Malaysian businesses are more cloud-ready than those in Singapore, according to the new Cloud Readiness Index (CRI) 2016 study recently released by the Asia Cloud...
Native advtg will be majority of mobile by 2020: FB study
With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown....
Customer engagement is a top priority for marketers: Salesforce report
Marketers are increasingly focussed on customer satisfaction and customer engagement as their top measures for success, a Salesforce survey of nearly 4,000 marketers highlighted. In...
Isobar hires Cheyney Robinson as Chief Creative Officer
Jean Lin, Global CEO of Isobar, has confirmed that Cheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific. Ms Robinson...
Echelon Indonesia: Disrupted and disruptor, like a horse and carriage
In the middle of the battleground between startups and traditional companies, there is space for collaboration – if both parties can stop looking at each...
Even cows are going digital!
Microsoft Malaysia’s Dr Dzaharudin Mansor looks at what it means to adopt a data culture mindset – what it entails, and the sort of outcomes...
Why any random ad model is not ideal for every publisher
You are a publisher. Agreed, but what type? You may be catering to general interest groups or targeting a niche segment of audiences. Your publication...
LinkedIn’s opens first data centre outside of the US in Singapore
LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of...
The best APAC digital marketing stats from March 2016
Facebook numbers in Southeast Asia Facebook has 241m users in Southeast Asia and 94% of them use Facebook on mobile, according to the network’s own...
Cards vs cash: Big boys vs the little guys
There will be room for only a few players in both the card and cash business – prepare for a bruising fight, write Anwar Jumabhoy...
Banks: Fintech startups are your friends
Banks have the credibility, while fintech startups have the innovation – combine the two and you have a killer formula, says a senior banker. Via...
#sowhoknew: Winners never quit and quitters never win…
Vince Lombardi one of the most successful coaches in the history of American Football, but he also had an uncanny knack of providing some of...
