Instagram gets a new look
Instagram launched a new look for the platform including an updated icon and app design for the main Instagram app, and a new unified set...
Category: Digital marketing news Asia (APAC)
Marketing technology for building customer experience
Technology, particularly in marketing is advancing at a lightening speed, which cannot be ignored by the marketers who are struggling between the traditional and contemporary...
Two smart devices to control diabetes
Given that control is the key to saving diabetics’ lives, Ong Kai Kiat looks into how digital technologies can help. Via DNA
Nearly half of Asian businesses have no digital strategy
Despite all those catchy slogans and taglines – such as ‘data is the lifeblood of the business’ or ‘data is the new electricity of the...
Facebook expands retargeted ads to Instagram
Instagram ads are going to become more personalised for users as Facebook is introducing the retargeting feature of dynamic ads on the platform. Dynamic product...
Amazon takes on YouTube with new video service
Amazon has launched an enhancement to Amazon Video by launching Amazon Video Direct (AVD), which will allow people to upload videos for Amazon customers, including...
Content’s reign continues in a world of digital disruption
Few sectors of the economy have been impacted more by digital disruption than the entertainment, media and publishing industry. Content has always been the industry’s...
The 6 challenges of digital transformation
The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as...
FCB Group elevates Shaun Tay to CEO role in Malaysia
FCB Kuala Lumpur’s Managing Director Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency,...
BBDO’s David Tay heads to Havas Worldwide Singapore as GM
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio...
Malaysian mangrove IoT project could be a trailblazer: Ericsson
Few IoT projects have actually come to fruition despite all the buzz, but a pilot project in Malaysia has gained some traction and could serve...
Malaysians getting with the mobility programme, SMEs way behind
Most Malaysian SMEs are paying little attention to their mobile presence and ‘discoverability,’ despite Malaysia’s high mobile Internet penetration rate of 65% — the third...
Week in Review: Singapore welcomes a new telco
Singaporean consumers no doubt are rejoicing at the entry of a new mobile player, and while Ensogo goes in search of profitability, DNA gives you...
In search of profit, Ensogo adopts B2C marketplace model
Faced with a still immature payments infrastructure, last mile logistics challenges and a middle class yet to reach critical mass, Ensogo Ltd has changed it...
10 fine digital marketing stats from this week
Now, on with the stats… Volkswagen the least-engaging brand amongst US consumers 42,792 American consumers participated in Brand Keys’ 2016 Customer Loyalty Engagement Index. I’m not...
The 4 Cs of ecommerce in India
Asia is the largest ecommerce region in the world, turning over USD 877.61 billion in transactions in 2015, and India’s contribution was a staggering 129...
