Target names OMD Australia as Media Buying Agency
As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility...
Category: Digital marketing news Asia (APAC)
How Bukalapak engaged app users with programmatic in-app display
Indonesian online customer-to-customer (C2C) marketplace Bukalapak started a programmatic in-app display advertising campaigns with Sociamantic Labs in September 2015 to engage its app installers effectively. Background...
Hyper Island’s Otto Ruijs on why brands should invest in talent
People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why...
Designworks Wellington boosts leadership team
Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative...
Village Roadshow pick OMD as media agency
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch. VRL is a foundation client from...
What 4G revenue, Indonesia’s telcos ask
Since launching their commercial 4G LTE services, Indonesia’s operators say they have not seen much revenue from the service. Via DNA
Why use CRM data in programmatic media campaigns?
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
Startupism 101: Lessons learned covering the ecosystem
DNA cofounder A. Asohan, inspired by a week-long prescription drug-induced haze, decides to ‘give back’ to the startup ecosystem. Via DNA
Data lakes: Does size really matter?
Teradata CTO Stephen Brobst believes that a bigger data lake doesn’t necessarily make a company more successful. Via DNA
No defeat, no surrender
If the key to success is perseverance, then it can be said that TriAset Sdn Bhd founder William Lim – who surely embodies that trait...
The CoAssets journey: Bringing military discipline to crowdfunding
Often when high-ranking military men leave the service in Singapore, most end up in the public sector. CoAssets COO Lawrence Lim chose to buck the...
Week in Review: SMEs are digital laggards, but with good reason
Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with...
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
In SEA, e-commerce is largely going to be mobile: Criteo
Smartphones are set to rule the e-commerce landscape in South-East Asia, so what can you do to ride the wave? Via DNA
Malaysia needs to accept failure: Teradata CTO
Malaysia may be ready to become the regional BDA hub, but it needs to address two main challenges: The talent gap, and the ability to...
