How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Category: Digital marketing news Asia (APAC)
Alibaba’s revenue rises 39% with increase in online shopping in China
Alibaba recorded a revenue of RMB 24,184 million (USD 3,751 million), in the fourth quarter with an increase of 39 per cent year-over-year. China retail marketplaces...
Publicis HK gets new CEO, Thierry Halbroth promoted to Managing Partner
Publicis Worldwide has appointed Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Mr Lee will...
DNA on BFM: A tale of three marketplaces
Today’s segment saw Karamjit Singh talking about his conversation with Ensogo CEO Krzysztof Marszalek, about Shopee introducing its own ‘university,’ and about SushiVid trying to...
GrabHitch launches in Malaysia, 6mths after Singapore debut
Ride-hailing startup Grab has launched GrabHitch in Malaysia, nearly six months after it introduced the carpooling service in Singapore. Via DNA
Facebook opens Malaysia office; appoints JWT’s Nadia Tan as head
Facebook has officially opened its office in Kuala Lumpur, Malaysia. This strengthens Facebook’s investment in Malaysia and commitment to help connect people with the businesses and moments...
Singaporeans prefer to use mobile wallets to pay: Study
Singaporeans are ready to make payments via their mobile phones when the various mobile payments such as Apple Pay, Samsung Pay and AndroidPay roll out...
Singtel asks, ‘Can a mobile network replace our eyes?’
Singtel and Ogilvy & Mather released a film, Data ExStream, which puts the Singtel mobile network by putting it to three extreme tests in real-world...
Microsoft names new sales & mktg GM for Greater Asia region
Microsoft appointed Bradley Hopkinson as General Manager, Retail Sales and Marketing for the Greater Asia Region. Based in Singapore, Mr Hopkinson is responsible for leading Microsoft’s retail sales...
AIM taps Germany’s Steinbeis model to bridge SME expertise gap
Agensi Inovasi Malaysia taps on Germany’s successful private sector-led Steinbeis Foundation model to aid SMEs in accessing local and international experts to solve technical and...
Government requests for FB data: Singapore leads the pack
The latest Global Government Requests Report from Facebook Inc showed that the governments of Singapore and Malaysia topped the SEA charts when it came to the...
Fed up of Malaysian telcos? There’s an app for that
The Communications and Multimedia Consumer Forum of Malaysia has announced the My Mobile Rights app to ‘facilitate consumer engagement and promote self-education.’ Via DNA
ViewQwest and NSfocus launch ‘clean pipe’ defence against DDoS attacks
ViewQwest has launched its DDoS Protection Service that defends the networks of any business with an online presence against (Distributed Denial-of-Service) attacks. Via DNA
Week in Review: With new CEO, will MaGIC morph?
Ashran Ghazi may be tasked with getting MaGIC back on track to its original mandate, but it may be a case of ‘damned if he...
Google’s enterprise cloud play seems rather … cloudy
Google may have been the cloud pioneer, but in the enterprise space it is playing a catch-up game and really needs to be more forthcoming...
15 startling digital marketing statistics from this week
Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let...
