Digerati50: Turning broadcast TV on its head
DNA continues its weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol 2....
Category: Digital marketing news Asia (APAC)
Snapchat’s user base is getting older: How should marketers respond?
According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a...
Izmus aims to connect the ecosystems in Israel and Singapore
Izmus aims to connect Israeli startups and companies with Singapore investors so that these companies can use the Lion City as a regional launchpad. Via...
Review: BenQ W2000 projector, IMAX in your home
The BenQ W2000 is a truly impressive 3D projector aimed at the crowded home theatre market. Although it is slightly more expensive than entry-level models...
foodpanda says it’s on the path to profitability in SEA
Foodpanda has seen new entrants into the food delivery scene, but remains upbeat about its prospects despite a slew of challenges. Via DNA
It’s about fitting into different markets, according to foodpanda
foodpanda claims that it is on the path to profitability in its South-East Asian markets, and a key driver for that have been its localisation...
Week in Review: Telco challengers to the fore
DNA founder Karamjit Singh looks at YES 4G LTE launch, and shares a jaw-dropping moment courtesy of ‘Planet Startup.’ Via DNA
Digerati50: The first unicorn
DNA continues its weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol 2....
Mobile programmatic is now an established digital channel: Stats
In fact, last month mobile ad platform MoPub declared that mobile programmatic has made the transition “from emergent to established.” In its Global Mobile Programmatic Trends Report...
Inform or entertain: Is your content worth reading?
Do you hate ads? I loathe ads. I run three separate ad-blockers and another plugin that disables videos, just so I won’t have to run...
Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local...
Lenovo launches digital campaign to helps Jharkhand girls build a school
In a bid to use technology for a cause, Lenovo has partnered with YUWA to launch the ‘Girls with Goals’ campaign which will help the girls...
FCB HK appoints Christopher Chan as Creative Director
FCB has appointed Christopher Chan as Creative Director for FCB Hong Kong. Mr Chan has more than 12 years of advertising experience with an exceptional track record...
YES is back in the race, first to launch VoLTE
YTL Comms launched its new all-IP YES 4G LTE network today, becoming the first telco in Malaysia to offer a Voice-over-LTE service too. Via DNA
YES goes to town again, this time with LTE
With the grand launch of YTL Comms’ next-gen network today, it is important to put this development into perspective and ask some pertinent questions, writes...
Mobile first doesn’t mean mobile only
It’s hard not to get excited about mobile, especially in Asia. After all, it is common knowledge that Asia is on the forefront of the...
