LEE’s promotes urban denim culture with #RefreshTheCity
Reiterating that content trumps, and a thoughtful engaging campaign always yields results, Maxus has created a campaign for Lee to pave a path of change...
Category: Digital marketing news Asia (APAC)
Croisette Syndrome: Madness galore at Cannes Lions
Retirez vos lacets s’il vous plaît! The guard gruffly tells me to remove my shoelaces. Moments later the cell door slams shut, followed by silence....
Data pick of the day: 60% stream music; only 10% pay
Recent months have seen big announcements from Spotify and Apple Music on the number of listeners who are engaging with their streaming platforms. It’s now...
Healthcare startup Konsula levels up, from e-directory to e-commerce
Barely a year after its launch as an online directory of medical and healthcare services, Jakarta-based startup Konsula has now entered the e-commerce battlefield with...
Shopee Malaysia sets aside US$250K to empower ‘mompreneurs’
C2C marketplace operator Shopee Mobile has set aside RM1 million to help mothers become entrepreneurs. Via DNA
The Top 100 Digital Agencies in 2016: Key movers & shakers
In the meantime, here’s a run-down of the top 10, as well as some key takeaways from the report. Top 10 agencies (ranked by fee...
Ideate Media out to fill a ‘huge gaping hole,’ with the help of Douglas Adams
After three years of behind-the-scenes building, Malaysian company Ideate Media is ready to take the local creative content scene to the big stage of international...
Building a legacy
Azrin Mohd Noor has been hailed as a bold visionary by his peers. This is not surprising, given that ‘vision’ is an important element and...
Ahead of India launch, Adways acquires POKKT app
Adways Inc, a Japan and Southeast Asia focused mobile marketing company, has acquired POKKT’s incentivised Android app, Pocket Money. The acquisition follows the launch of the Adways...
AXA, Publicis Hong Kong launch 2-in-1 insurance plan
In a first for Hong Kong, the launch of AXA’s Cancer and Stroke Therapy Insurance takes the delicate subject of critical illness’ and creates an...
Platform One, comScore partner to measure viewability in Japan
Platform One’s demand-side platform, MarketOne, has leveraged comScore’s validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view...
Week in Review: SEA e-commerce claims another high-profile victim
The ‘potential’ of South-East Asia’s e-commerce market claims another high-profile victim this year, with Ensogo joining Rakuten in announcing its withdrawal from the region’s e-commerce...
Digerati50: Out to make e-commerce ‘conversational’
DNA kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
Were there early warning signs of Ensogo’s SEA exit?
Ensogo’s announcement that it was shuttering all its e-commerce operations in SEA still came as a surprise to many, but there were early warning signs....
Tapp Commerce aims to ‘mobilise’ cash-based SEA, starting with Indonesia
Finland-based Tapp Commerce believes its mobile payment technology can bring ‘e-commerce down to the street level’ across the SEA region. Via DNA
