Will China devour the global videogame industry?
Chinese giants like Tencent Holdings are on an acquisition spree in the global videogame market. With China’s poor history on privacy and a track record...
Category: Digital marketing news Asia (APAC)
What is B2B account-based marketing & why should you care?
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
What’s Next: And what are hospitals doing about digital transformation?
Dr Mubbashir Iftikhar, head of digital transformation at KPJ Healthcare, is the latest business leader from a brick-and-mortar company to join the stellar cast of...
Most people believe technology can lead to better living: Microsoft survey
7 in 10 people believe that technology will be a catalyst in improving the quality of life, according to a survey by Microsoft Corp, which also...
Got creativity? ‘Cool’ will follow
How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what...
Outbrain signs multi-year partnership with Mediacorp
Outbrain has signed a two-year partnership with SingaporeMediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio,...
Emarsys makes changes in executive leadership team
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully...
Data pick of the day: Snapchat audience is getting older
Snapchat has long been synonymous with teens and young users, enjoying consistently strong growth among 16-24s. But the latest data from GlobalWebIndex shows that Snapchat...
Dana Anderson, Jack Dorsey, Martin Sorrell to speak at dmexco 2016
The corporate decision-makers from almost all of the top 25 advertisers in the global economy will be at dmexco 2016 — as participants as well...
How programmatic can breed loyalty
Asia-Pacific is the world’s largest digital retail market and the fastest-growing e-commerce region globally in 2015. The year ahead will be no exception, with a...
Dentsu Aegis Network bags Maruti Suzuki’s digital mandate for India
Dentsu Creative Impact, along with its digital partner agency Isobar India, have been awarded the Maruti Suzuki digital mandate after a multi-agency pitch that was...
OMG appoints CEO for Singapore and Malaysia
Omnicom Media Group has appointed Ranga Somanathan to lead Singapore and Malaysia and as its CEO. In his new role, Mr Somanathan is charged with...
Ericsson and Malaysian foundation in pact to tech-enable wetlands preservation
Ericsson and the Yayasan DiRaja Sultan Mizan foundation have entered into a partnership agreement to use information and communication technology (ICT) to preserve the wetland...
Music solutions provider Stingray opens regional Hq in Singapore
Multiplatform music solutions provider Stingray Digital Group Inc announced it has opened its Asia Pacific regional headquarters in Singapore. Via DNA
Week in Review: foodpanda’s focus on profitability is something to chew on
Having raised US$310mil over the four years of its existence, foodpanda’s focus on profitability has Karamjit Singh pondering, and wondering if Khailee Ng is wrong...
Millions of Asean jobs at risk from automation: UN body
Millions of jobs in the Asean (Association of South-East Asian Nations) bloc are at risk from automation and similar new technologies, according to a UN...
