Teads, The Global Media Platform, today reveals the results from its recent UK CMO survey in conjunction with CensusWide. The survey identifies how the 100...
In this article for ExchangeWire, Andreas Glänzer (pictured below), CCO of Adverity, discusses how augmented analytics platforms can be used to provide granular insight at...
Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking...
Publicly available API specifications built by Videa, in compliance with the TV Interface Practices Initiative (TIP) Interface Framework, provide the TV industry with standards for...
When Clorox acquired dietary supplement maker Nutranext in 2018, it wasn’t just to gain share in the health and wellness category. Nutranext already owned ecommerce...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to...
Audience targeted ad views grew 82%, fueled by an industry trend and movement toward interoperability, which, in turn, are driving the scale, sophistication, simplicity –...
This week on the podcast, a rare specimen: the fast-growing, diversified media business. Complex Networks’ portfolio of brands includes its flagship Complex, sneaker-themed Sole Collector...
For many communities, the math doesn’t work anymore for ad-supported local news. Roughly 1,800 local papers closed between 2004 and 2018, replaced by only 400...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time SAN FRANCISCO —...
The Gen Z and millennial generations now account for over 60% of the global population, and are seeing rapid increases in purchasing power. These demographic...
Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion’s share of...
NCC Media, the sales consortium owned by Comcast, Cox and Charter, rebranded as Ampersand Monday and released a bunch of new products, including a data-driven...
GIPHY is growing up. The search engine for GIFs is partnering with Oracle Data Cloud’s Moat to measure viewability, ad delivery and invalid traffic for...
Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats...
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