Audible Magic Enables Monetization of UGC for Social Networks
New Platform Simplifies Music Licensing to Grow Market LOS GATOS, Calif. — Audible Magic, the leading provider of content identification solutions, announced its UGC Music...
Category: Data Driven Advertising
The Value of Creativity in the Cookie-Less World
Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective...
Dialogue AdTech Company Instreamatic Expanding to More Mobile Apps
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI...
IAB Tech Lab Releases Proposal for Consumer Privacy Solution; Teads Unveils Teads for Publishers
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab...
Podcast: Data Science Meets TV Advertising
“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree?...
The Big Story: How The CCPA Will Affect Your Life
Like it or not, the California Consumer Protection Act (CCPA) is an inevitability as of Jan. 1, 2020. We’ve tried to be as comprehensive as...
DMEXCO 2019: Cookies, Trust, and Emerging Channels
DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled...
Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?
While you chill on the sofa trying to figure out what to watch next, there’s a war raging for your attention, and Facebook is the...
DoubleVerify Launches Semantic Science Division
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical...
AdAsia and Wootag Partner to Deliver Interactive Ads to Asia
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate...
How to Combat Advertising Fraud in APAC
Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we must...
As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre
The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a...
Amazon Wades Deeper Into Influencer Marketing With Influencer Storefronts
Amazon’s steady growth into a major advertising destination has deepened its interests in influencer marketing. The Amazon Influencer Program is an extension of the Amazon...
The Reality Of Machine Learning In Marketing
Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth...
Amazon Ad Sales Leader Seth Dallaire Jumps To Instacart; YouTube Removes Ads Used To Game Music Charts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five...
PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first...
