The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business...
Category: Data Driven Advertising
Interview Between Elisa DBI & ion Interactive on the Current State of Marketing Technology
Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly affecting marketing; the emergence of...
Adform RTB European Trend Report
With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM rates for RTB-traded inventory have...
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
‘Advice to Marketers: Size Does Matter When it Comes to Data’, by Robin Verlangen, Data Architect, FlxOne
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we’re now...
‘Data on the Continent’, by Catherine Hallam, Intl Product Manager, Data, Research & ROI, Videology
It’s a fact of life that data on the continent doesn’t come in the same convenient packets that it does in the US and UK....
‘Why is it Important to Have a 360 Customer View?’, by Dan Robinson, Artemis Manager, MPG Media Contacts
Most businesses now have a fairly good understanding of what their online media is doing to drive leads to their site, they have a good...
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients’ Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France....
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
WireColumn: Will Viewability Change the French Display Market?
Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it seems that the importance of...
Programmatic Premium (Guaranteed!) Explained: Paulo Cunha Discusses How The Ad Exchange Can Be Used For Delivery And Why Inventory Forecasting Is Critical In The Process
In the last of the series on programmatic premium (sorry, guaranteed!) we speak to Paula Cunha, Co-Founder & CEO shiftforward who breaks down, in some...
“Benelux: The Brain”, by Dominique Rolin, Senior Team Lead, IgnitionOne
The Origins of the Benelux Operation As the European Union faces economic and structural challenges, Benelux is a trading partnership quietly flourishing and influencing the...
Top Danish Publishers Launch DPN Publisher Exchange To take On FBX and AdX In The Local Market
The trend of local publishers banding together to offer scale and targeting to agency trading desks has been gathering pace. Already we have publishers building...
#TraderTalkTV Is Coming To Paris For Filming On March 06
TraederTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of data-driven advertising – effectively, how...
Which Display Ad Exchange Sells the Highest Quality Inventory?
Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display...
