Copenhagen INK

Category: Data Driven Advertising

Data Driven Advertising / DMP / DSP / RTB

‘RTB: UK Takes the Lead’, by Nicolle Pangis, President of Real Media Group

Numerous <a href="http://www.exchangewire.com/blog/2013/03/08/adform-RTB-european-trend-report/” target=”_blank”>reports and <a href="http://www.exchangewire.com/blog/2012/07/09/european-RTB-focus-infectious-media-releases-its-spring-european-RTB-insight-report/” target=”_blank”>studies show just how the RTB market is exploding, with <a href="http://www.adexchanger.com/online-advertising/RTB-to-grow-59-annually-to-13-9-billion-by-2016-says-idc/” target=”_blank”>IDC estimating that global spending on...

Data Driven Advertising / DMP / DSP / RTB

Datacratic CEO James Prudhomme & Co-founder & CTO Jeremy Barnes, Breakdown Their Open-Source Bidder, RTBkit

<a href="http://www.exchangewire.com/blog/2013/04/02/james-prudhomme-ceo-jeremy-barnes-founder-cto-datacratic-breakdown-their-open-source-software-RTBkit/datacratic-6/” rel=”attachment wp-att-25129″> It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the...

Data Driven Advertising / DMP / DSP / RTB

Nordic RTB-Adoption On The Rise: Industry Reaction

<a href="http://www.exchangewire.com/blog/2013/03/15/nordic-RTB-adoption-on-the-rise-industry-reaction/the-nordics-d1/” rel=”attachment wp-att-24907″>The Rubicon Project recently released some localised data in its Nordic <a href="http://www.rubiconproject.com/blog/nordic-RTB-market-growth-visualised/” target=”_blank”>RTB Market Growth blog post. At ATS Stockholm last...