Is Programmatic Video Hitting its Stride?
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
Category: Data Driven Advertising
Are Local Media Companies Missing Out On Big Display SME Opportunity?
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local...
‘Looking Good is Easy, Being Good is Harder’, by Dan Robinson, Attribution Manager, Havas Media
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
The IPinYou Global Algo Contest & The Democratisation Of Data
IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research &...
The March Of The Enterprise Marketing Giants: Why Salesforce Could Be The New Power In Ad Tech
There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop up in breathless op-ed pieces...
#TraderTalkTV: Adfonic CTO Wes Biggs Explains the Mechanics of Data-Driven Buying On Mobile
In this week’s #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on how they execute real-time bidding...
Quantcast’s Jagg Duggal and David Grant Discuss Why Underlying Problems In Current Attribution Modelling Is Impeding True Potential Of Digital Display
Jagg Duggal, Senior Vice-President, Product Management and David Grant, Principal Product Manager at Quantcast discuss the attribution problem in display, and how the industry might...
Quantcast’s Jag Duggal and David Grant Discuss Why Underlying Problems In Current Attribution Modelling Is Impeding True Potential Of Digital Display
Jag Duggal, Senior Vice-President, Product Management and David Grant, Principal Product Manager at Quantcast discuss the attribution problem in display, and how the industry might...
WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video...
Germany’s Rocky Road To Programmatic: The Ad Trader Conference Overview
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
Save the Date: ATS London Returns September 10 2013
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed...
‘Successful eCommerce Personalisation: The Experts View’, by Rob Jackson, UK MD, Elisa DBI
If personalisation works so well – why don’t more brands use it effectively? Personalisation is hot property in digital marketing at the moment. The ability...
Rob Jonas, VP & MD, EMEA, APAC, PubMatic, Discusses the Future of RTB & Premium Programmatic in the German Market
<a href="http://www.exchangewire.com/blog/2013/04/17/rob-jonas-vp-md-emea-apac-pubmatic-discusses-the-future-of-RTB-premium-programmatic-in-the-german-market/pubmatic-grab/” rel=”attachment wp-att-25303″>PubMatic are speaking at tomorrow’s AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition in the...
WireColumn: Programmatic Premium – Quality of Exposure Needs to Move to the Forefront Alongside Scale
<a href="http://www.exchangewire.com/blog/2012/12/13/wire-column-making-RTB-work-for-publishers/simon/” rel=”attachment wp-att-23724″>Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales house,...
‘It’s Time for the Next Step in Digital Advertising: Eyetracking’, by Darren Hamer, MD UK, Sticky
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital...
IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In...
