What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to...
We witnessed a “gloves off” interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that...
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700...
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in...
Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as...
A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than on expertise and knowledge, assuming...
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use...
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech...
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both...
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were...
You could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d...
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
As traditional agencies look to beef up their data and technology offering, it’s clear that a big shift is happening at the big agency groups....
The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium...
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task....
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
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