At the end of July, ExchangeWire posted an article on the Vendor/Agency relationship. Having just crossed the Agency/Vendor divide (MediaCom to Crimtan), the article raised...
Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for illegitimately injecting ads into Facebook...
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS...
<a href="http://www.exchangewire.com/blog/2013/08/06/nevermind-the-bollocks-heres-the-next-wave-of-RTB-innovation-by-tal-keinan-cofounder-ceo-adextent/talkeinanheadshotcropped/” rel=”attachment wp-att-26365″>There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see our next...
It’s hard to believe that the first real time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that...
“We spend most of our time telling privacy advocates and even our clients what we don’t collect,” comments James Lamberti, Vice President and General Manager...
The launch of Facebook Exchange (FBX) last year was met with considerable enthusiasm, and many in our industry rightly heralded it as a development with...
ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was...
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still...
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
There’s been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their...
Data Driven Advertising / Digital Marketing News / DMP / DSP / RTB
by Copenhagen INK · Published 17/07/2013
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying: Project A recently launched a new venture: Tectumedia. Basically...
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of “ad tech fatigue” can be seen everywhere...
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