Corporate VC And Agencies; Native Reviews
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Corporate VC And Agencies On his Reaction Wheel blog, Neu Venture Capital investor Jerry...
Category: Data Driven Advertising
Inc. Revenue Survey: BlueKai Sees $26.8M in 2012, DataXu $87M
Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported...
Download the Private Exchange Playbook
As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and...
Google Goes After Data-Driven Attribution To Upend “Last-Click” Modeling
Marketers are looking for better methods to assign value across the entire customer journey and Google appears to be answering the call. Today, building on...
Mobile Advertising Leader Airpush Named One of the Best Places to Work in L.A. by the Los Angeles Business Journal
ad:tech London 2013 LOS ANGELES – Airpush (www.airpush.com), winner of the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards, today announced that it has...
Resonate Appoints Key Executives as Company Continues Rapid Growth
Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations RESTON, Va. – Resonate, the only marketing intelligence company...
Publisher Forum Boulder: Meet our DMLA Winners
Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP,...
Perion Announces Search Agreement with Yahoo!
Yahoo! Search Strengthens and Further Diversifies Perion’s Search Business TEL AVIV, Israel & SEATTLE – Perion Network Ltd. (NASDAQ: PERI) announced it has entered into, and...
Trueffect Expands International Presence with New RedArk Partnership
Company also Secures TRUSTe and Safe Harbor Compliance Certification Westminster, CO – Trueffect , the leading First-Party Targeting and Media Measurement Platform for large performance advertisers, today announced...
IPG Mediabrands’ Magna Global Partners with Adap.tv to Deliver Power of Programmatic Buying to All Video
Launches Industry Leading Video Platform to Deploy Programmatic Process at Scale NEW YORK, NY and SAN MATEO, CA —As part of its stated commitment to...
Why Amazon, Facebook Are In Hot Pursuit Of Digital Identity
It all comes down to who owns the digital identity and the addressability that follows. Late this spring when Amazon launched the Login with Amazon...
LinkSmart Digs Deeper Into In-Text Links With New Bidding Exchange
Links may be the workhorses of a publisher’s marketing strategy, but to Pete Sheinbaum, former CEO of the online newsletter Daily Candy, they represent a...
How To Avoid The Survivorship Bias Trap In Digital Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media Today’s column is written by...
Viggle Audience Network Creates Opportunity for Advertisers to Reach Nearly 10 Million TV Fans
Network utilizes power of partners who sit at the intersection of TV and mobile to offer innovative mobile, video, and engagement advertising opportunities NEW YORK...
FreeWheel to Integrate Nielsen Online Campaign Ratings
Collaboration to Create Seamless Measurement Process for FreeWheel’s Enterprise-level Media Clients, Deliver Forecasting Tool – Just in Time for Fall TV Season NEW YORK – Nielsen...
Boingo Launches Innovative App Download Product for Advertisers
Advertisers Enjoy Verifiable Downloads and Guaranteed Engagement in High Traffic Wi-Fi Hotspots LOS ANGELES – Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that...
