YuMe and Evidon Strengthen Viewer Control Within Interactive Video Advertising
Evidon InForm in YuMe Ads Allows Viewers to Easily Set Limitations on Data Collected by Advertisers REDWOOD CITY, Calif. & NEW YORK – YuMe, Inc. (NYSE:...
Category: Data Driven Advertising
WireDex: Making Sense of the Ecosystem
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes....
SpotXchange Announces Premium Programmatic Video: A Leadership Summit for Publishers Led by Beet.TV
DENVER – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, announced it will hold a programmatic video leadership summit for premium publishers with Beet.TV, a...
YP Launches Major Mobile App Redesign
Leader in Local, Mobile Updates App and Introduces New Brand Campaign; App Enables Users to Manage their “Local Graph” of Merchants ATLANTA – YP, North America’s...
SpotXchange’s Andrew Moore Discusses Key Trends From Its European Report On Programmatic Video
SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire...
Zeebox’s Peter Yardley-Jones On Second Screen, RTB in TV and More
This interview was republished, courtesy of Xcede. Related Event: OPS Via Admonsters
Zeebox’s Peter Yardley-Jones On Second Screen, Market Changes and More
This interview was republished, courtesy of Xcede. Related Event: OPS Via Admonsters
OpenX Launches Groundbreaking Real-Time Traffic Quality Monitoring System
Proprietary Dual Human and Automated, Real-Time Filtering Process Ensures the Quality of Impressions in OpenX Ad Exchange LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global...
More Premium Publishers Select Nativo as their Native Advertising Platform
Advertisers and Publishers Generating More Value from Nativo’s Technology LOS ANGELES – Nativo, the only native advertising platform that works across every kind of content-rich site...
AOL Moves On, Allows Brody To Join Yahoo As Americas’ Head
Ned Brody can officially join Yahoo as SVP for the Americas, five months after resigning his post as CEO of AOL Networks, the unit that...
GroupM Performance Agency Quisma Eyes CEE Expansion
With agencies continuing to voice concern about their battles with clients’ procurement officers, some high-profile agency executives have called to pay for performance. Perhaps they...
Q1Media Joins 2013 Inc. 5000
Q1Media Named One of the Fastest-Growing Firms In the U.S. AUSTIN, Texas – Inc. Magazine announced that Q1Media, an advertising technology and media company, was recognized...
Germany Catches On: Ad Exchange Sees Uptick In RTB Ad Buys
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time...
Moontoast and Shoutlet Partner to Integrate Social Rich Media Ads with Social Campaigns for More Dynamic and Enriched Social Engagement
Social Campaigns One Step Closer to Proving Social ROI BOSTON – Moontoast, an innovative Social Rich Media advertising platform leader, announced a partnership with Shoutlet, the...
‘The Road For Innovation & Customisation in Ad Technology’, by Paulo Cunha, Co-founder & CEO ShiftForward
Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year’s ATS London. Here he discusses the paths that can be taken for...
Google Names Bauer MBAs Best in America in Online Marketing Challenge
Bauer MBA Team Conducts Online Campaign for Children’s Museum of Houston, is Named Best in the Americas by Google HOUSTON – Google announced recently that a...
